2024 Hall of Fame Presenter

OMAR FAJER, SVP, Non-Scripted Entertainment and Music, TelevisaUnivision

Omar Fajer is SVP, Non-Scripted Entertainment and Music at TelevisaUnivision with over 20 years of experience developing out-of-the-box business opportunities attached to the most beloved franchises and characters for Hispanics around the world. He has been creating licensing programs for domestic and international brands such as El Chavo, Chapulín Colorado, Sesame Street, Masha & the Bear, Distroller, Pocoyó, popular novelas, series, realities and tv shows in Mexico and US Hispanic. Television is a fast-pacing industry and reaction must be quick for not to miss the opportunity to develop merchandise inspired by a show that will air for a limited timeframe. They have educated licensees and partners to take advantage of trending properties with an impact in audiences and consumers. Omar has a unique understanding of the Latino market from working in US, Mexico and LATAM, and understands cultural barriers and how to demonstrate that “non-traditional” ideas can be as exciting as the top character brand programs. Omar is presently responsible for the day-to-day operation and creative strategy for the non-scripted productions, including primetime tentpoles, realities, entertainment daily shows, specials and company’s major live event franchises as well as acquired formats from third parties. In addition, Omar also oversees the Talent Commercialization and Integrations business unit, as well as the Music and Sound Design team for the US Networks. His new role allows him to blend content and commercial plays in an organic and effective way. He believes the ultimate goal of licensing is to make consumers happy and evoke emotions through products, services and immersive experiences attached to their favorite characters, brands and celebrities.