2023 Hall of Fame Inductee
PAM KAUFMAN, President and CEO of International Markets, Global Consumer Products & Experiences, Paramount
Pam Kaufman is responsible for leading the continued globalization of Paramount’s operations, driving growth of the company’s international business across six continents. She also oversees the global consumer products and experiences organization, representing well over $6 billion in worldwide retail revenue. The organization covers all brands across the Paramount portfolio, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and SHOWTIME®. Pam’s oversight includes worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales, and consumer insights.
Under Pam’s leadership, the Consumer Products business has evolved its overall structure by putting the full power of the vast Paramount ecosystem behind its most valuable IPs. Additionally, the Consumer Products organization launched its first global eCommerce platform, Paramount Shop, which showcases more than 125 of the company’s most beloved brands and characters across free-to-air, linear, theatricals, and streaming.
Under her guidance, the Paramount Consumer Products team established a Diversity, Equity, and Inclusion initiative with a focus on people (to build meaningful connections and start brave conversations), partners (to commit to diversifying its partners to authentically represent all consumers in each territory), products (to ensure accurate representation of characters and audiences across all products), and industry (to focus on meaningful change in the licensing industry through leadership and proactive outreach). Pam is also the executive sponsor of Paramount’s WOMEN+ Employee Resource Group, where she champions women and allies of all levels across the company.