Nubank & Friends Campaign

To promote Nubank+ and the Friends Experience in Brazil, Nubank and Warner Bros. launched a 360-degree campaign featuring Matt LeBlanc. The activation kicked off with four replicas of the show’s iconic purple door placed around São Paulo, building excitement for pre-sales exclusive to Nubank customers. In the campaign’s flagship content, LeBlanc humorously pitches the idea of a hassle-free digital bank, only to discover Nubank already exists. He’s then invited to explore Nubank+, with a Max subscription offering Friends and other streaming content at no extra cost. Running from November 24th to January 25th, the campaign spanned OOH, prime-time TV on Rede Globo (Jornal Nacional, Fantástico), and digital platforms. The initiative drove new subscriptions and cemented Nubank+ as the go-to for seamless banking and entertainment.

Sainsbury’s Big Christmas & BFG Campaign (Born Licensing)

This ‘phizz-whizzing’ campaign is truly unique with authentic storytelling and a dose of giant festive magic at its core. Sainsbury’s didn’t just license an existing animation, they created a new version of the BFG with an original narrative capturing his natural curiosity for food—leveraging nostalgia and emotional connections with audiences, with subtle nods to his world through his dream cave, trumpet, and frobscottle. Innovative creativity and design brought the BFG to life, capturing his mannerisms and scale to stay true to the book’s essence whilst bringing him into the consumers’ world at Christmas. After the launch, the ad was named ‘Ad of the Week + Day’ by top advertising publications. It was Sainsbury’s best-measured ad in history, receiving a 5.9-star rating from System1’s ‘Test Your Ad’ platform. Kantar crowned Sainsbury’s the winner of Christmas 2024.

United Airlines & Oscar the Grouch Campaign

United Airlines introduced their sustainable aviation fuel (SAF) campaign and, with the objective of promoting their efforts to create a cleaner environment, they appointed their first-ever Chief Trash Officer (CTO)—Sesame Street’s Oscar the Grouch. As CTO, Oscar (with United representatives) helped travelers understand the value of trash, explained how trash can be turned into SAF, and the impact it can make on our environment. As United’s CTO, Oscar engaged a wide audience through multiple platforms. Whether it was through original videos on social media, OOH billboards, electronic signage at the airport, United Airline’s magazine print ads, or broadcast spots, Oscar helped United spread the word about this timely topic. This campaign generated more than 572 million impressions and was a success. With 82% of viewers saying it was memorable, it engaged an audience about a topical issue. Our campaign captured the magic of an iconic character and forward-thinking brand through this collaboration.

Verizon & Barbie StreamHouse Campaign

The Verizon and Barbie collaboration redefined marketing with a first-of-its-kind, 360-degree campaign that transformed the iconic Barbie Dream House into the Barbie Stream House, powered by Verizon Home Internet. This groundbreaking activation seamlessly blended storytelling, technology, and experiential marketing to drive engagement across digital, TV, social, outdoor, and in-person experiences—including a stunning feature on the Exosphere at Sphere in Vegas. At the heart of the campaign was the life-sized Barbie Stream House pop-up in New York City, an immersive brand experience that captivated consumers, generating extensive media coverage with over 570 million media impressions. The campaign showcased the power of Verizon home internet through the lens of Barbie, leveraging her cultural cachet to reach multigenerational audiences in an innovative and engaging way. Beyond entertainment, the campaign incorporated philanthropy with the Barbie Dream Gap Project and Verizon Innovative Learning hosting students from Girls, Inc., reinforcing both brands’ commitment to empowering the next generation.

Where’s Waldo & Etsy Campaign

Leading eCommerce retailer Etsy approached the 2024 holiday season with the goal of capturing the emotional magic of meaningful gift-giving by highlighting how Etsy sellers create customized gifts that make people feel truly seen and understood. This objective sparked an innovative idea in partnership with creative agency Orchard Creative to imagine what if this holiday, Waldo (of NBCUniversal’s Where’s Waldo) finally felt seen for the first time. This highly-acclaimed advertisement resonated with audiences and was ranked as “exceptional” by U.K. ad measurement company System1. In addition, brand recognition and watchability of the spots surpassed Etsy’s benchmarks. The ad launched on November 1st in the U.S. and the U.K. It ran on national TV, streaming/OTT/VOD (such as Netflix, Hulu, Prime), digital video, and social video such as YT (all markets) and Meta. Out of home ads appeared in NYC and Washington DC in the U.S. and London, Birmingham, and Manchester in the U.K.