ARM & HAMMER – Church & Dwight Co., Inc. (Brandgenuity)
ARM & HAMMER™ is more than a brand—it’s a trusted household essential that generations of families rely on every day. Rooted in its iconic baking soda heritage, the brand delivers powerful odor neutralization, freshness, and cleaning solutions that simplify modern living. Found in more aisles than any other brand, ARM & HAMMER™ is seamlessly integrated into daily routines across home, pet, personal care, and baby categories. Its best-in-class licensing program is supported by 21 strategic partners and more than 1,500 SKUs. The program is fueled by continuous innovation, including HEFTY® + ARM & HAMMER™ odor-neutralizing trash bags, Petmate pet waste solutions, A.P. Deauville body washes, Premier Brands foot care, Pets + People grooming, Munchkin diaper pails, and Levinsohn Textile Co.’s bath and utility bedding. This diversified, high-performing portfolio reinforces ARM & HAMMER™’s enduring promise: creating a fresher, more comfortable home—every day.
Ford (CAA Brand Management)
With a comprehensive portfolio of licensed products spanning apparel, toys, video gaming, and home décor across all major categories and retail channels, Ford’s global licensing business features high-impact collaborations. With core products in mass retailers and fresh Gen-Z appeal at Pac Sun, the Ford licensing program has built a dynamic ecosystem of consumer touchpoints anchored by the iconic Ford, Mustang, and Bronco Brands.
Goodyear – The Goodyear Tire & Rubber Company (IMG)
With over 125 years of heritage, Goodyear has evolved from an iconic tire manufacturer into a dynamic, global, multi-category licensing franchise. In 2025, Goodyear’s brand program demonstrated exceptional relevance, scale, and innovation, extending its core values of quality, reliability, and durability into lifestyle, mobility, and consumer product categories worldwide. Goodyear’s carefully curated licensing strategy prioritizes best-in-class partners that authentically translate tire-inspired materials, performance attributes, and industrial design into premium consumer products. The brand is now represented across automotive accessories, power tools, hardware, apparel, footwear, toys, watches, and memorabilia. In 2025 alone, Goodyear licensed products were supported by more than 100 active licensees and distribution through leading retailers including Walmart, Costco, Home Depot, Carrefour, Tmall, Kohl’s, and Pull&Bear. This sustained growth and global reach reinforce Goodyear’s successful transformation into a trusted, modern corporate brand beyond tires.
Kodak – Kodak Ltd
Kodak’s brand programme is defined by a confident, contemporary brand expression and a curated approach to partnerships across lifestyle, electronics, and hard goods. Rather than imposing a single aesthetic, Kodak empowers partners to develop distinctive design languages that align with the brand while reflecting their own creativity. Collaborations with Reebok, Promod, and Rossignol illustrate this approach, blending Kodak’s iconic visual identity with culturally relevant design, while electronics partners pair Kodak’s brand expression with premium materials and modern silhouettes to elevate storytelling and connect tech with lifestyle. Kodak achieved 14% CAGR over the past six years, driven by deeper retailer investment, category expansion, and accelerated growth across Asia. In 2025, seven new lifestyle stores opened in Korea (114 total), and 11 pop-ups. Core partners are extending ranges into new territories while new licensees continue to choose Kodak, demonstrating disciplined brand management and sustained performance.
Toyota – Toyota Motor Corporation (Joester Loria Group)
Toyota continued to push the boundaries of automotive licensing in 2025 with partnerships that elevated the world’s largest car company further into culture through licenses and collaborations purposefully designed to celebrate the lifestyle and consumer connections of iconic Toyota vehicles. Over 57 licensees in toys, apparel, video games and more drove sales at Walmart, Target, Amazon, and other leading retailers. Eight collaborations and DTRs supported by dynamic content, social marketing, car community meet ups, and store takeovers amassed over 300 million consumer impressions and delivered more than $25 million in earned media value. Collaborations included Prius x Anwar Carrots, which amplified Prius’ role in early environmental awareness with product featuring recycled cottons; Trailhunter x HUF, which captured Toyota’s off-roading legacy with a collection designed for the booming overlanding community; and Land Cruiser x Pull & Bear, celebrating the iconic 75-year-old globally recognized SUV.
United States Postal Service (Global Icons)
After celebrating 250 years of service last year, the United States Postal Service is eager to remain a prominent brand in the United States, connecting with every single American household. Working with its agency, Global Icons, USPS generated licensed global sales across diverse product categories and has collaborated with renowned brands, generating billions of brand impressions, enhancing retail placement, and providing consistent annual revenue growth. Managing an extensive company portfolio, the USPS licensing team has strategically connected USPS to new generations and markets, exemplified by its new YouTube show Mail with Mr. ZIP and fashion collaboration with Ralph Lauren. USPS continues to leverage licensing to inspire and engage audiences through its rich history and countless creative assets. Looking at the future of the organization and the next 250 years, the licensing team will continue to offer a different touchpoint for the Postal Service in a rapidly changing world.
