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Bluey – Ludo Studio & BBC Studios
Bluey, the Emmy Award-winning animated series loved worldwide for its heartfelt and funny portrayal of family life and celebration of play, is a pop-culture sensation with fans of all ages eager for new episodes and more product introductions in a range of categories from toys to apparel.
In December and Q4 2022, Bluey’s master toy partner, Moose Toys, had the top four selling items in Special Feature Plush, including Dance & Play Bluey. The Bluey brand secured wins and nominations across multiple categories in 2022, including Good Housekeeping’s Best Toy Awards, Best Products’ Toys of the Year (Playhouse of the Year and Preschool Toy of the Year), and Romper’s Toy Box Awards (Best Toys for 4-6 Years and 2-4 Years). 2022 marked the debut of the Bluey balloon at the Macy’s Thanksgiving Day Parade and the launch of the first live show, Bluey’s Big Play, now touring.
CoComelon – Moonbug Entertainment
As the most-watched brand on YouTube Kids with more than four billion monthly views, global sensation CoComelon has cemented itself as a top preschool property. Its mission to support kids in their foundational years through positivity and healthy habits has attracted the attention of many licensees and retailers, as well as the hearts of its many little fans.
Throughout 2022, the franchise saw phenomenal expansion with new shows (Cody Time and CoComelon JJ’s Animal Time), a new Spotify podcast (CoComelon Story Time), a new video game (CoComelon: Play with JJ), as well as new consumer products and live entertainment offerings launching across a number of categories. The CoComelon franchise has 340 licensees globally and 2,600 unique SKUs, and these figures continue to rise with more exciting lines being planned for 2023.
Let’s Play With Monica and Friends – Mauricio de Sousa Produções
Brazil’s top children’s franchise Monica and Friends (Turma da Mônica) has, since 1959, spawned countless comic books and toys, as well as animated and live action series and movies. In October 2022, Mauricio de Sousa Produções landed its first 3D project, Vamos Brincar com a Turma da Mônica (Let’s Play with Monica and Friends in a free translation), available on the Brazilian app Giga Gloob.
Mônica, Cebolinha, Magali, Cascão, and Milena will explore the world through games and experiments, with lots of music and fun. All of this is always under the watchful and astute eye of the rabbit Sansão, Monica’s inseparable adventure partner, who takes on a very special role. Vamos Brincar com a Turma da Mônica is a preschool TV series for four-year-old boys and girls. Each episode is seven minutes long and 52 episodes have been produced so far.
Miraculous: Tales of Ladybug and Cat Noir – ZAG
Miraculous is one of the top girl’s entertainment brands globally. Available in over 120 countries, and regularly ranking number one in ratings, season five premiered fall 2022 with the $100 million animated feature premiering in 2023. Miraculous has more than 33 billion views on YouTube; over 400 global partners; more than 280 million products sold.
Recent 2022 brand highlights include being the top TV brand on Roblox and #1 for engagement with over 500 million plays; a live stage tour with over 45 sold out dates in France in fall 2022; Miraculous Rise of the Sphinx is the publisher’s top international title of 2022; QSR Programs with Burger King (Global Q1) and McDonalds (Europe Q3); over 12 million books, translated in more than 20 languages, have been sold; 21 online shops across 12 countries with over 20,000 products; and an anti-piracy program removed over seven million counterfeit products in the past 12 months, protecting licensees.
Naruto – Shueisha , TV Tokyo, VIZ Media
VIZ Media kicked off the celebration of the 20th year since the creation of powerhouse anime, Naruto. 2022 was another great year of exciting collaborations with world-class brands and leading retail partners. Tentpole partnerships included Jordan brand x Zion Williamson capsule collection of footwear and apparel, while luxury design house Montblanc paid tribute to Naruto with a specially curated collection of fine leather goods, signature writing instruments, and a smart watch.
Other notable partnerships included several co-branded lines in the eSports and gaming world with HyperX, Team Liquid, Faze Clan, and Secret Lab. Entertainment and music brands shared their love of the Naruto brand with mash-ups from Teenage Mutant Ninja Turtles, Cobra Kai, Trippie Redd, and Juice World. Retail partners included Box Lunch, Hot Topic, Spencers, and Uniqlo, which all featured exclusive collections inspired by the Naruto brand.
Peppa Pig – Hasbro
Peppa Pig has served as a global entertainment icon—across toy shelves, learning and sustainability initiatives, apparel, live entertainment, and more—with success nearly 20 years after the first episode premiered. Airing in over 180 markets on more than 100 platforms worldwide, Peppa’s global exposure is simply unrivaled.
Peppa Pig launched new LBEs in Florida and China along with live productions in the U.K., U.S., and Australia, accounting for over 25 million visitors at attractions to date. Last year Peppa Pig announced fashion partnerships with leaders in the space across the globe, including Reebok and Crocs in the U.S., Pink Magnolia in Mexico, and MORI and Cribstar in Europe.
Sustainable products like the Koziol brand-tableware, toys made from FSC-certified wood, and campaigns with ASDA for cleaner oceans are a testament to how broad the Peppa Pig brand can reach through values shared between partners and the Queen of Preschool herself.
Spider-Man – Marvel
Introduced 60 years ago, our friendly neighborhood hero couldn’t be any more amazing. The Spider-Man franchise achieved its strongest sales in its history in 2022, in all regions. This success stems from a well-executed strategy of multi-platform support across film, TV, preschool, YouTube, evergreen programs, and innovative products…for fans of all ages. With innovative toys and collectibles (like the best-selling Web Slinger roleplay item from Hasbro), trend-setting graphics for apparel and accessories, impactful retail displays, and a breakthrough 60th anniversary celebration, Spider-Man was a powerful presence in 2022.
And breakout new characters from the franchise—like Miles Morales, Ghost-Spider, and Venom—just added to the broad consumer appeal from preschoolers to adults, and even brought in diverse new audiences for the franchise and for Marvel overall. The strength was balanced across categories, including toys, apparel, accessories, sporting goods, games, and publishing. In licensed products sales alone, the Spider-Man franchise grew a staggering 44% from 2021.
