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Cinnabon – GoTo Foods
In 2024, Cinnabon had multiple new launches, including two international foodservice partnerships, new categories in CPG, innovation in eCommerce, and buzzworthy food and entertainment collaborations in bakery. Cinnabon Footlong Churros debuted in more than 20,000 Subways as a key item in the Subway Sidekick platform, expanding brand reach nationwide. Additionally, the Cinnabon Pull-Apart launched in over 6,000 Wendy’s locations, and in select international markets, boosting breakfast and dessert/snack sales. Cinnabon also introduced GHOST Caramel Pecan protein powder, a Cinnabon Boomchickapop collaboration, and expanded eCommerce presence with two new Harry & David SKUs—Cinnabon Cookie Baking Kit and Cinnabon Bundt Cake.
Coca-Cola – The Coca-Cola Company
In 2024, Coca-Cola Global Licensing broadened its worldwide scope by orchestrating innovative collaborations and product launches synched to support new beverage releases, musical milestones, and more. Forging strategic partnerships with trendsetters and key retailers, Coca-Cola showcased distinct products across food, apparel, and accessories, captivating consumers globally. Impressions for licensed merchandise exceeded 1.5 billion. A key success was Coke & Oreo, a program in collaboration with Mondelez celebrating the best drink and the best cookie becoming besties. The partnership consisted of a limited-edition Oreo flavored Coca-Cola in conjunction with a Coca-Cola flavored Oreo cookie. Supported with a capsule collection of merchandise featured in Forever 21 and Coca-Cola retail stores, the collection showcased sleek designs to offer a taste of fashion’s future.
Dole – Dole Food Company (Beanstalk)
For over 125 years, Dole has led the global premium fresh produce market. Dole recently expanded its offerings to include complementary products that empower consumers to make healthier choices, with a focus on plant-based products made with better-for-you ingredients and no artificial dyes. Dole’s licensing program has demonstrated outstanding market performance across various functional and innovative categories for the whole family, including beloved pets. Notable successes include Dole hydration mixes, which achieved top performer status among established brands in Mass and Dollar; Dole and Dole Whip-flavored supplements, which are best-sellers in the partner’s lineup; and Dole pet treats, which excelled in online sales and achieved an impressive 96% sell-through rate in Mass. As consumers seek healthier options, Dole’s cutting-edge products engage both existing and new consumers in dole-licious ways beyond its core offerings.
Modelo – Constellation Brands (The Joester Loria Group)
Both beer and licensed product sales have rocketed in 2024 as consumers embrace all things Modelo Especial. Modelo licensed apparel consistently outsells all other beer brands across retail channels from Walmart and Target to Abercrombie. 2024 Licensed product sales surged across categories, posting 158% growth over 2023. Modelo, long recognized for coveted collaborations, celebrated its Hispanic roots with a three-drop Market Studios collaboration that delivered more than 11 million impressions. In celebration of Mexican-American culture, drop one featured professional Luchador models promoting the exclusive PacSun collection, drop two featured a fresh collection sold exclusively on MarketStudios.com, and drop three celebrated the “Best of LA” with exclusive graphics from Latinx artists Jalissa Aaron and Benji. The Best of LA community celebration hosted by Modelo and Market included soccer matches with $10,000 in prize money and a pop—up-shop featuring the collaboration merchandise.
PEEPS – Just Born Quality Confections (Brand Activation Consulting)
The icon of Easter, licensed product sales grew across every licensed category and every class of trade from Department Store to Dollar with 14 of the top 15 retailers adding additional SKUs. Highlights include Walmart support with a 32-foot multi-department front of store dedicated section, two dump bins, and dedicated online support. Five Below added eight feet of PEEPS licensed products. Dollar Tree, Dollar General, Meijer, and Michaels all added dedicated licensed product sections. PEEPS also attracts premium collaborations, including new 2024 partnerships with Betsey Johnson and Heelys as well as returning partnerships with Kellogg’s, Build-A-Bear, Tipsy Elves, Zox, MGA, and Zuru to name just a few.
Reese’s – The Hershey Company (Brand Activation Consulting, Estuary Brands, Tycoon)
REESE’S branded licensed products are unmistakably authentic, just like the top confectionary brand. REESE’S Orange pops on shelf. Instantly recognizable, REESE’S branding—with its 99% awareness and 60% HHP—provides a tremendous lift to any licensed product. REESE’S flavor delivery is the perfect combination of chocolate and peanut butter, no matter the format. These attributes are evident when you look at the breadth and strength of the overall REESE’S Licensed Portfolio. REESE’s licensed product retail sales total more than $700 million, with over 50 million retail units sold. There are more than 60 REESE’S licensees. Whether through new, innovative offerings such as International Delight REESE’S Iced Coffee or Reese’s Chocolate and Peanut Butter Coated Bananas or via iconic legacy licensed products such as the over $200 million and more than 20-year cereal powerhouse Reese’s Puffs, the REESE’S brand IS the leader
in food licensing!
