Jurassic World Rebirth – Universal Products & Experiences
In 2025, Jurassic World reaffirmed its status as the definitive dinosaur brand with a high‑impact consumer products campaign tied to the release of Jurassic World Rebirth. Universal Products & Experiences delivered an integrated strategy spanning earned media, influencers, product integration, and immersive experiences to engage a cross‑generational audience. The rollout featured major product reveals from Mattel, LEGO, and Spin Master, securing top‑tier coverage on Good Morning America, TODAY, and more. Star‑driven content included an ASMR feature with Scarlett Johansson and Mattel toys, shared across official Jurassic World channels and amplified through press and social pickup. Retail partnerships with Target and Walmart delivered exclusive content series supported by fan‑favorite creators. The campaign extended into theaters with premiere displays, national TV giveaways, and influencer screenings. Overall, the effort generated more than 100 stories and 400 million potential impressions, cementing Jurassic World Rebirth as a dominant force in consumer products storytelling.
The Last of Us – Sony Pictures Entertainment
The Last of Us was more than a series; it was a global cultural powerhouse that successfully bridged the gap between gaming and prestige television. By prioritizing story-first licensing, Sony Pictures Consumer Products transformed the series into a lifestyle property, ensuring every partnership felt like an organic extension of its world. Reflecting immense fan demand, the licensing strategy utilized culturally credible brands that existed authentically within the narrative, including Wrangler apparel worn onscreen, Timberland footwear, and Taylor guitars rooted in character storytelling. The strategy drove multi-category global scale across apparel, music, and functional foods, timed to major milestones like the season two premiere. Standout partner Four Sigmatic demonstrated this impact through significant commercial reach, including distribution in 65 countries, top-ranking Amazon performance, and eight-figure marketing investment. This cohesive approach established a gold standard for how premium live-action IP merged authenticity with massive retail resonance.
Monster Jam – Feld Entertainment
Monster Jam is AS BIG AS IT GETS!™ Featuring globally recognized IPs such as Grave Digger™, Megalodon™, El Toro Loco™, and Sparkle Smash™, Monster Jam delivers unforgettable live entertainment in premier stadiums and arenas around the globe. With 350 live events annually and 4.5 million fans in worldwide annual attendance, the Monster Jam brand commands massive fandom and relentless demand for licensed products. The brand is licensed in more than 75 countries with over 2,000 active SKUs. And that momentum continues to charge forward, with more than 35 new licensing partners signed in 2025 alone across toys, apparel, publishing, health and beauty, and more!
Stranger Things 5 – Netflix
Stranger Things’ season five redefined the ‘live-action brand’ by turning its finale into a record-breaking streaming and commerce event. As Nielsen’s number one streaming original of 2025 (40 billion minutes), it achieved ‘theatrical-grade’ scale, hitting number one in 91 countries. This dominance saw Joe Keery (Djo) dethrone Taylor Swift on Spotify, while tracks by Prince and David Bowie surged 500%. This momentum translated to consumer products, where partnerships with iconic brands drove unprecedented demand, cementing the franchise’s legacy. Highlights included a 150-exclusive Target ‘Fan Zone,’ a Nike collaboration with ‘in-world’ replicas that sold out in minutes, and a Chips Ahoy campaign generating 11 billion impressions. From Royal Mail stamps to LEGO’s ‘Creel House’—which sparked three-hour queues—these activations proved Stranger Things is no longer just a show. It is a permanent cultural landmark that will influence the industry for decades.
The White Lotus – Warner Bros Discovery
The White Lotus expanded its lifestyle footprint through premium collaborations that captured the show’s escapist resort fantasy. The limited-edition The White Lotus x Kiehl’s Resort ReSet featured TSA-friendly skincare essentials packaged in a White Lotus Resort & Spa beach tote, including two exclusives: the return of Lip Balm #1 in mango and a never-before-offered Cucumber Spritz facial spray, plus a playful privacy door hanger, generating over 20 million social and PR impressions. Building on that momentum, The White Lotus x Supergoop! Eternal Paradise suncare collection launched in February 2025 as a Supergoop.com exclusive, offering Glowscreen SPF 40, Glow Oil SPF 50, and Glow Stick SPF 50 in a Thailand-inspired pouch and driving over three million impressions. Extending into home, The White Lotus x CB2 debuted a 40-item assortment across bedding, furniture, tabletop, décor, and accessories inspired by the show’s setting, launching online and in-store February 2025 and exceeding its strategic plan.
