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Football Greats Alliance – Pro Football Retired Players Association

Best Brand Sports - Football Alliance


The Football Greats Alliance (FGA) operates as the official home of IP rights for retired NFL players, offering a leading licensing program across all product categories including video games, jerseys, apparel, collectibles, and NFTs. Partnerships included a multi-year deal with EA Sports/MADDEN that includes IP rights to more than 150 players, agreements with Fanatics and Mitchell & Ness offering more than 350 unique player jerseys, and a partnership with AWS on a content campaign licensing marquee NFL films footage.

Formula 1

Best Brand Sports - Formula 1


Formula 1’s licensed products have expanded authentically across numerous new categories. Exploring innovative designs, mediums, and methods to create these exciting products, F1 has created items to service both core and new fans and deliver the luxury and distinctive feel of the F1 experience into the hands of consumers. These efforts include everything from men’s grooming products and unisex fragrances, to anniversary pens with 18k gold tips and 3D-printed design bottles for fragrance.


Best Brand Sports - NFLPA


The NFLPA, through its licensing and marketing arm NFL Players Inc., is one of the largest licensors in the world, representing group licensing rights of more than 2,000 NFL players. Player-licensed retail products topped $2.2 billion in sales as reported by over 80 licensees. Trailblazing new partnerships with Dapper Labs, DraftKings, and Upland to integrate players into NFT products cement the NFLPA as one of the most innovative organizations in licensing. Moreover, the NFLPA unveiled DRIVEN, a business accelerator promoting greater inclusion of diverse entrepreneurs and their consumer licensed products.

Tokyodachi – Zephyr Headwear

Best Brand Sports - Toykodachi


Tokyodachi® are a civilization of Japanese anime streetwear-inspired characters that feature over 300 anime versions of the top collegiate mascots. Created by David Gormley of collegiate licensee Zephyr headwear, Tokyodachi collegiate mascot licensed products include headwear from Z-hats; loungewear from Concept Sports; apparel from Blue 84; socks from Strideline; blankets, throws and backpacks from Northwest; and drinkware and lanyards from Spirit Products.

U.S. Polo Assn.

Best Brand Sports - U.S. Polo


USPA Global Licensing Inc. has continued to grow the global U.S. Polo Assn. lifestyle brand despite retail industry and supply chain challenges. In 2021, USPAGL demonstrated tremendous growth, resilience, and innovation with $1.7 billion in global retail sales and distribution in 194 countries through 1,200 U.S. Polo Assn. retail stores, department and specialty stores and e-commerce. In addition to the successful reopening of most U.S. Polo Assn. mono-brand stores, e-commerce sales were boosted through a dozen direct-to-consumer sites.


Best Brand Sports - WWE


A recognized leader in sports entertainment, WWE has continued to develop new partnerships and exciting products. Our licensing program builds partnerships around the globe to create products featuring our marks and logos, copyrighted works, and characters in diverse categories including toys, video games, apparel, housewares, collectibles, sporting goods, and books. WWE licensed products, created by more than 100 licensees in more than 100 countries worldwide, are available at major retailers including Walmart, Target, Amazon, Asda, and Smyths.

Yale University

Best Brand Sports - Yale University


The Yale Brand international business surpassed its goal for 2021 and is having the best sales year in recent memory. Internationally, the focus has been to build the brand in the fashion and lifestyle space, securing distribution at major fashion retailers globally both in-store and online. The brand has successful DTRs with Inditex, H&M, Cotton On, and Max Fashion in the Middle East. The licensing base has extended with best-in-class partners on board for the UK, France, Spain, Italy, CEE, Nordics, Turkey, Middle East, India, and the U.S.

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