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Licensing International Excellence Awards: Sports, Collegiate

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NCAA – National Collegiate Athletic Association

Licensing International Excellence Awards: Sports, Collegiate NCAA

 

The NCAA brand has been re-launched successfully in Japan this year. In 1970, the NCAA branded apparel launched as a sports brand in Japan. In 1981, the beverage company developed sports drinks and appointed Carl Lewis, American Gold medalist, for their TV footage. They created a furor of NCAA as a sporting brand in 1970’s and 1980’s. Thereafter, the NCAA brand was kept quiet in the market for the last several decades. In 2021, with an effective strategy, the NCAA brand has been relaunched and has been growing. It is predictable that the NCAA brand takes the fashion industry by storm soon.

NFLPA – NFL Players Association

Licensing International Excellence Awards Best Sports Brand FLPA

 

Multiyear licensing deals and groundbreaking partnerships have established the NFLPA as the most innovative, athlete-driven licensing business in modern professional sports. Through its licensing and marketing arm NFL Players Association., which represents the exclusive group rights for over 2,000 players, the NFLPA generated an all-time high in revenue exceeding $200 million. Despite the impact of the pandemic on business, player-licensed products topped more than $2.1 billion in retail sales as reported by over 75 NFLPA licensees, making it one of the largest and most influential licensors in the world.

Licensing International 2021 Excellence Awards Ceremony

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