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Dr. Martens x Wednesday (WildBrain CPLG)
This unique collaboration between Dr. Martens and Wednesday was a masterclass in statement footwear and accessories, bringing the cult series to life across a collection of classic and remixed Dr. Martens silhouettes in Wednesday’s signature midnight black hues. Encompassing boots, shoes, heels, creepers, loafers, a backpack, and knee-high socks, Wednesday fans could embrace the ‘unordinary’ and celebrate their individual style. One of the most prominent details is repeated tributes to the unmistakable stained-glass window in Wednesday and Enid’s dorm room. The collection was launched worldwide in October 2024, with window takeovers in flagship Dr. Martens stores, POS displays, in-store events, and extensive social media campaigns. The TikTok teaser video went viral with over 2.8 million views, and the Jadon boot sold out in less than a week.
FENDI x Chupa Chups
The FENDI x Chupa Chups collaboration stands out as a bold blend of luxury and creativity. The crafted leather lollipop holder, which made its viral debut on the FENDI Women’s AW24-25 runway, unites high-end luxury with pop culture by combining these two iconic yet contrasting brands. The Chupa Chups lollipops, customized with the FENDI logo, elevate the project’s exclusivity and creativity, turning them into statement pieces. FENDI and Chupa Chups prove that luxury can embrace fun and originality without compromising elegance. This is a true collector’s item, pushing design boundaries and creating significant commercial impact, reaching younger audiences while preserving the brand’s heritage. The collaboration has exceeded expectations and production has been increased to meet the growing demand.
Fortnite x Crocs (IMG)
This collaboration reimagined Crocs’ classic and lined clogs with Fortnite-themed designs like Peely and Cuddle Team Leader, along with exclusive Jibbitz charms. Announced via Crocs’ TikTok, the campaign achieved 81 million media impressions and became their best-performing TikTok of the year. The midnight launch featured top Fortnite streamers Ludwig and Rae, building a real-time buzz that connected millions of gamers and footwear enthusiasts. Globally, the collection achieved an impressive 83% sell-through rate, with unique seeding kits for influencers further amplifying engagement. This partnership highlights Crocs’ ability to connect with digital-first consumers through creative innovation.
Liberty Fabrics x Bridgerton
World-renowned design house Liberty Fabrics and Neftlix’s critically acclaimed Bridgerton created a nine-piece fabric collection inspired by the Liberty archive and the florals and romantic charm of the series. The launch was supported by a six-week takeover of the nine windows of the iconic Liberty’s Regent Street store and an immersive pop-up, giving fans the experience to venture through a range of rooms inspired by the series and a chance to go behind the scenes of the creation of the collection. We also integrated two Bridgerton talents in the campaign—Hannah Dodd and Kathryn Drysdale. Fan engagement was hugely successful with more than 50,000 people visiting the pop-up in only five weeks.
The Met x Sprayground (Beanstalk)
The Met collaborated with Sprayground in Fall 2024 to launch a 17-piece collection of backpacks, duffle bags, and 3D bags inspired by the likes of Van Gogh’s “Wheat Field With Cypresses,” Katsushika Hokusai’s “The Great Wave,” Antonio Canova’s “Perseus With the Head of Medusa,” and The Met’s unofficial mascot William the Hippo, to name just a few. Art education is at the forefront of every Met license, and this collaboration was no different. Each Met x Sprayground product features a plaque with a QR code linking back to rich art historical information about the inspiration object. The collection was featured in 19 pieces of coverage and generated an estimated 2.55 million views, from WWD to Vogue Italia.
PUMA x Ghostbusters
To celebrate the 40th anniversary of the original Ghostbusters, PUMA teamed up with Sony Pictures Consumer products on a unique paranormal collaboration. The PUMA x Ghostbusters collection launched October 1st exclusively on the PUMA mobile app, on PUMA.com, at the PUMA NYC flagship, and at additional retailers. The collection featured the Suede XL sneaker redesigned after two of the Ghostbusters’ fiercest foes: Slimer and the Stay Puft Marshmallow Man. The program was further enhanced with two accompanying graphic tees. PUMA executed an integrated marketing program in support of the collaboration, including organic and paid influencer programs, a homepage takeover, and social media campaign.
