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Fruity Pebbles Cereal x Nike
Celebrating National Cereal Day, Pebbles executed a slam dunk licensing collaboration, bringing the cereal beyond the bowl and further into the cultural zeitgeist. Post Cereal partnered with Nike on the simultaneous launch of a limited-time Magic Fruity Pebbles Cereal and the LeBron James 19 Low Magic Fruity Pebbles shoe, inspired by LeBron’s favorite childhood cereal.
The brands worked closely to make the collaboration magical with coordinated color-changing components. The red and yellow cereal flakes turned the milk purple, while the shoe featured cereal imagery and a first-ever airbag color change to purple. A full-court press partnership positioned Pebbles as a culture-maker and included earned media, influencer seeding, a custom TikTok filter, on-pack promotion, and more. LBJ also sported the shoes during a game. As a result, Pebbles cereal sales grew 25% and brand consideration increased 7.5%. The Nike shoe sold out within six minutes. There were more than 1.4 billion earned media impressions (522% above goal) and 230 media placements.
Kraft Mac & Cheese x Van Leeuwen (Brand Central)
Premium ice cream manufacturer Van Leeuwen Ice Cream partnered with Kraft Mac & Cheese to create a unique combination of the Kraft Mac & Cheese iconic flavor and ice cream, a delicious salty-sweet mashup that became a cultural phenomenon. The original launch sold out in one hour and garnered billions of views! In March 2022, Van Leeuwen’s brought the Kraft Mac & Cheese flavor to an end-cap at all 3,600 Walmart locations in all 50 states. It was available for only 10 weeks and generated huge sales. There were over 76 articles written that reached an audience of over 435 million impressions. The collaboration was so successful that Walmart is looking to bring back the flavor for another limited time offering!
Monini SpA x Van Gogh Museum
Monini celebrates the Van Gogh Museums exhibition ‘Van Gogh and the Olive Groves’ (March to June 2022) with a special edition of design cans. Man’s connection with nature is what unites both brands. For Monini, it represents the most precious thing there can be because it provides the raw material from which they originate their products. For Van Gogh, nature is an important protagonist in his works—including cypresses, sunflowers, landscapes, starry skies, and much-loved olive trees.
In his paintings of olive groves, Vincent van Gogh wanted to express peace and refuge. For Monini, the olive tree is the bearer of a message of hope—nourishment for the body and soul, and a source of inspiration for a better tomorrow made of quality, harmony, and respect for the nature that surrounds us. Winner Italian Food Award 2022 (SIAL Paris).
Pat McGrath x Bridgerton
A seamless collaboration brought together Bridgerton and Pat McGrath, who is a massive fan of the series. Pat McGrath worked closely with the hair and makeup team from the production to bring this organic, beautiful cosmetic line to life in a way that truly represented everything Bridgerton stood for. This cosmetic line had two drops and was sold at Sephora worldwide as well at Selfridges and patmcgrath.com. This collaboration was also a winner of the esteemed Beauty Inc. Awards’ Buzzy Collab trophy in 2022.
Peaky Blinders x Bushmills
The collaboration brought together the rough-and-tumble gangsters of the Peaky Blinders with the smooth, sophisticated taste of Bushmills whiskey to fans in the U.S. To kick off the collaboration, Bushmills launched a series of events, including a launch party in New York City, attended by members of the Peaky Blinders cast and industry influencers.
Additionally, Bushmills created a strong social media presence, using platforms such as Instagram and Twitter to engage with fans of the Peaky Blinders series and promote the limited-edition whiskey. To drive further awareness, Bushmills partnered with popular bars and restaurants across the U.S., offering special Peaky Blinders-themed cocktails made with their whiskey. The company also collaborated with key retailers to offer special promotions and in-store events.
Starbucks x Emily in Paris
In December 2022, Starbucks launched a curated collaboration with MTV Entertainment Studios-produced Emily in Paris to bring a trendy, eye-catching line of daily essentials to Starbucks stores in Asia and Australia. Inspired by the hit Netflix series, the Emily in Paris + Starbucks line features drinkware and lifestyle accessories embodying Emily’s fun personal style and the effortless Parisian way of life.
Featuring the characteristic heart-shaped Eiffel Tower charm, bold shades of pink, and vibrant floral prints that are typically Emily, along with quintessentially Parisian illustrations of peonies, the collection celebrates Emily’s strong sense of optimism and desire for adventure. The collection quickly got snatched up across the region and was sold out within weeks.
UNO Artiste x Murakami
The UNO Artiste brand combines UNO gameplay and audience reach with an artists’ unique expression in a new interpretation of their work. 2022’s collaboration with Takeshi Murakami brought his iconic superflat design theory and rainbow flower iconography to a new style—UNO cards! Available exclusively at Macy’s and Mattel Creations, the product was highly sought after, selling out in just over two hours!
Online response was also significant with millions of impressions, tens of thousands of social engagements, and influential artists such as MADSAKI, Poggy, Gianni Lee, and Distortedd weighing in to support this endeavor, garnering 100 million impressions.
UNO is the top card game in the U.S. The ability for collaborating artists to incorporate their own unique style onto the playing cards provides exposure to an audience that may not have awareness of their work. The accessible nature of this brand provides a new platform to celebrate art and artists.
