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Ariani – Van Gogh Museum Collection (IMG)
Ariani, Malaysia’s premium scarf specialist turned global modest-lifestyle brand, partnered with the Van Gogh Museum in 2025 to translate timeless art into wearable, everyday elegance. The debut Ariani × Van Gogh Museum collection reimagined a floral theme through four instantly recognisable works: Irises (1890), Sunflowers (1889), Small Bottle with Peonies and Blue Delphiniums (1886), and Almond Blossom (1890). Van Gogh’s masterpieces were thoughtfully integrated across Ariani’s product universe—from signature scarves to ready-to-wear pieces and lifestyle accessories—bringing museum storytelling into modern wardrobes. The collaboration strengthened cultural relevance in Southeast Asia and beyond, connecting art, values, and self-expression through premium design and broad commercial reach across Ariani’s retail and online channels.
Adidas Originals – Liberty London Footwear Collection
This collaboration celebrates two heritage-based brands and their respective icons, both of which have stood the test of time. Adidas Originals x Liberty London is a fusion of old and new, with originality emerging from a combination of craft and sport. This fashion-forward collection remains rooted in history and craftsmanship, whilst providing a platform for Adidas to speak to its consumers seeking elevated sporty styles. In the marketplace, the collaboration has consistently been selling out, particularly in the native region of both brands, Europe, as well as NAM. The footwear has driven sales and the brand is the second best-selling since launching in January 2025. Adidas has seen success through DTC platforms, with partners like ABC-Mart (Japan) and Courier (France) developing exclusive styles that sell out within weeks. Innovation in fabrication has been essential in the exploration of jacquards, lace, and embroidery. The kids’ mini-me variations are coveted, celebrating smaller sizes.
Civil Regime, Philcos – Pacsun McDonaldland Collection (IMG)
To celebrate the limited-edition global McDonaldland Meal campaign, Pacsun partnered with McDonald’s to bring the whimsical world of McDonaldland into fashion through the Pacsun x McDonaldland collection. The exclusive line for men and women transformed the nostalgic universe into collectible apparel and accessories inspired by fictional destinations like Fry Friends Field, Apple Pie Orchards, and Mt. McDonaldland. Designed to evoke vintage travel merchandise and landmark souvenirs, the collection extended the campaign’s storytelling beyond food into culture and lifestyle. Launched across over 300 Pacsun stores and online on August 12, the range was one of Pacsun’s biggest launches of 2025 and sold out within eight weeks. Pacsun amplified the collaboration through immersive cultural activations, including a pop-up at ThriftCon, a flagship event at Pacsun SoHo, and a special feature within the McDonald’s App, where fans could redeem loyalty points for Pacsun discounts.
Converse – Coca-Cola Chuck Taylor Allstars
Two cultural icons collaborated and delivered one of the year’s standout global footwear collections: Converse x Coca-Cola “Everyone’s a Chuck.” Blending Coca-Cola’s rich heritage with timeless Converse Chuck Taylor silhouette, the partnership reimagined both brands through the lens of style, community, and optimism. The collection launched with the premium leather Coca Cola x Converse Chuck 70, followed by the Chuck Taylor All Stars in red, white, grey, and black. Consumers also had the option to create custom Coca-Cola Chucks online via Converse By You. Each design used Coca-Cola’s unmistakable design codes: bold dynamic ribbon, signature red/white colorway, Georgia green accents, and timeless graphic elements. The campaign featured Vince Staples as “Chuck.” Rooted in the belief that “Everyone’s a Chuck,” the campaign celebrated the emotional journey of stepping into a pair of Chucks and how they spark individuality, positivity, and connection. Converse and Coca-Cola didn’t just create a sneaker, but a cultural moment that garnered over 20 million media impressions.
Factorie – Van Gogh Museum Streetwear Collection (IMG)
The Factorie x Van Gogh Museum collaboration uniquely blends iconic art with contemporary youth culture through a vibrant streetwear collection inspired by Vincent van Gogh’s masterpieces. This partnership reimagines works such as Sunflowers, Almond Blossom, and Skull into bold apparel pieces that resonate with Gen Z and young adult consumers. The collection celebrates self-expression and creativity by translating timeless art into everyday fashion, making Van Gogh’s legacy accessible beyond traditional cultural spaces. With Factorie’s global retail presence and strong youth-market appeal, this collaboration has driven increased engagement, elevated brand visibility, and expanded audience connection for both partners. When launched in January 2025, the collection was sold out in a few days.
PacSun – Ford Apparel Collection (CAA Brand Management)
With four drops over 2025, Ford and PacSun partnered on one of the automotive brand’s most impactful programs to date. Leveraging PacSun’s cultural influence, Ford successfully expanded visibility and brand relevance among Gen Z and Gen Alpha consumers, reaching a new generation of shoppers. The collaboration delivered standout product performance, with the Ford men’s denim short ranking as PacSun’s number one men’s short for the year. As a leading force in trendsetting and tastemaking, PacSun continues to push boundaries, expanding Ford’s reach and redefining how automotive brands connect with youth culture.
Shinsegae International – Harley Davidson Streetwear Collection (IMG)
Operated by Shinsegae International, one of South Korea’s leading fashion companies, the Harley-Davidson collections in Korea reinterpret the brand’s iconic motorcycle heritage into a contemporary streetwear lifestyle line tailored for the Korean market. Drawing from more than 120 years of motorcycle culture, the collection transforms Harley-Davidson’s archival graphics, bold branding, and heritage elements into modern streetwear designs that resonate with a new generation of consumers. The collection is distributed through premium retail channels, including Shinsegae Department Store, alongside major online fashion platforms such as Musinsa, 29CM, and W Concept—popular destinations for trend-conscious young shoppers. Products are also available through official Harley-Davidson dealer shops, creating a strong multi-channel presence across department stores, digital platforms, and dealership networks.
