Baggu – Miffy Collection (Joester Loria Group)
In March 2025, Miffy partnered with BAGGU on a bags and accessories collection that combined Miffy’s timeless charm with BAGGU’s modern, functional design. The line featured BAGGU’s signature carryall, lunch box, fanny pack, pouches, and more—creating an appealing fusion of heritage character and contemporary lifestyle. The collaboration became BAGGU’s fastest selling co-branded collection to date, underscoring the powerful crossover appeal between the two brands. Anticipation built rapidly ahead of launch, fueled by early social leaks and viral TikTok content that generated significant organic buzz and fan-driven wish lists. Demand was immediate and intense: hero items sold out within minutes, including the Miffy charm pouch, which sold through in under 12 minutes. The launch was supported by an integrated marketing campaign across BAGGU and Urban Outfitters, experiential in-store moments, and Miffy costume appearances. Social media activity delivered 4.3 million impressions, driving long lines, strong engagement, and a highly memorable retail experience.
C&A – Minecraft Apparel Collection (CAA Brand Management)
The C&A Minecraft kids’ clothing range brings one of the world’s most beloved gaming brands into everyday children’s fashion with creativity, comfort and broad appeal. The collection taps into children’s passion for Minecraft by transforming iconic pixel-style graphics and bold, colourful designs into a versatile wardrobe that works for school, play, and leisure. From t-shirts and hoodies to joggers, pyjamas, accessories, and play-inspired pieces, the range combines visual fun with practical comfort through durable fabrics and thoughtful details that suit active, everyday wear. The designs encourage self-expression and creativity, reflecting the spirit of the game while giving kids a way to proudly carry their favourite world with them in real life. Beyond standout looks, the collection includes accessories like caps, socks, and practical items that extend the Minecraft experience from head to toe. This breadth of products ensures the range appeals across age groups and use-cases, strengthening engagement with the brand and reinforcing C&A’s position as a go-to destination for character-inspired kids’ fashion.
Casio Computer Co – Strangers Things Watch
Marking the final season of Stranger Things, Casio partnered with the global phenomenon to launch a worldwide collection bridging 1980s nostalgia and modern fandom. The collaboration introduced two exclusive timepieces inspired by the series’ Upside Down universe.The flagship digital model reimagined Casio’s iconic silhouette with an inverted “A” LED backlight glowing in ominous red, while the vintage-style metallic model captured retro aesthetics through the show’s official typography. Packaged as collectible artifacts, both designs resonated instantly. AQ-800ET-1AL sold out on Casio’s eCommerce site within 30 minutes, followed by the second selling out within hours. The “screen-to-reality” rollout culminated in a high-impact media activation at Shibuhachi Box in Shibuya, Tokyo. Over 20,000 visitors experienced the immersive installation across three weeks, generating millions of impressions and driving significant social media engagement across the globe.
Converse – Bluey Collection
Converse brings the heart and humor of Bluey to life with a limited-edition collection of footwear, apparel, and accessories designed for fans of all ages. Inspired by the hit series, the Converse x Bluey collection captures the fun and joy of everyday adventures. Through a creative partnership between BBC Studios and Ludo Studio—who together co-developed vibrant prints, character-driven graphics, and thoughtful design details—the collection transforms classic Converse icons into wearable moments of connection, celebrating the laughter, playfulness, and love that define Bluey’s world. The collection spans a wide range of styles, each one crafted to reflect the colorful energy and emotional depth of the show. The collection launched in August 2025. A Converse By You x Bluey experience launched at Converse.com in October 2025. Converse and Bluey invited fans to take creativity into their own hands through Converse By You, a hands-on customization experience for fans of all ages.
H&M Studio Collection – The White Lotus Apparel Collection (Nordic Licensing Company)
In February 2025, H&M Studio Collection launched an exclusive resort collection inspired by the HBO Original series The White Lotus. In collaboration with Alex Bovaird, costume designer on the series, H&M Studio created a collection capturing the allure of escapism and tropical glamour. According to Alex Bovaird, “I love that the collection can be worn all day—something you could just throw on to go to breakfast or the pool, or you could add jewellery and wear it to dinner. The collection incorporates the jungle, the show’s bright iconic colours, and some glitz that signify a stylish and luxurious resort vacation.” The White Lotus H&M collection comprised 25 SKUs across fashion items and fragrance, and was launched globally online and in-store across 40 countries. Supported by a large-scale global marketing campaign including PR, social media, influencers, newsletters, 60 dedicated windows, and exclusive interviews with Alex Bovaird, the collection sold out worldwide in less than one week.
KITH – The Rolling Stones Apparel Collection (Bravado)
Introducing Kith for The Rolling Stones featuring apparel and accessories. Shop jackets alongside graphic tees and the Nelson Hoodie with artwork ranging from the Tongue and Lips, Keith Richards, Mick Jagger, and Andy Warhol from their 1989 world tour motifs. It is complete with cotton caps and the Mia Beanie, highlighted with co-branded embroidered artwork.
