Casetify – The British Museum Collection (Alfilo Brands)
CASETiFY launched its first collaboration with The British Museum, presenting a collection inspired by Ancient Egypt that reimagines iconic artifacts as everyday tech accessories. Drawing on motifs such as hieroglyphics, protective amulets, and gilded sculptures, the collection includes phone cases, AirPods cases, Apple Watch bands, iPad and laptop cases, MagSafe accessories, and phone charms, combining cultural storytelling with CASETiFY’s signature drop-proof design. Launched globally, the collection showed strong commercial performance, selling 10,000 units in its first month and over 26,000 units by early 2026, ranking among CASETiFY’s top three museum collaborations of the year. Key markets included the U.S., Taiwan, Hong Kong, South Korea, and Japan. Hero products like the Ancient Egypt pattern case and Amulet Case resonated strongly with consumers, supported by a successful social campaign and wide trade media coverage.
Cuisine Barista – Ducati Barista M3 (IMG)
The Barista M3 by Ducati brings the performance DNA of Ducati Motor Holding S.p.A. into the premium home espresso category. Developed by Cuisine Barista in collaboration with Ducati Centro Stile launched in November 2025, The Barista M3 stands out through genuine technical innovation, featuring a patented integrated in-cup milk frother—the first system designed to heat and texture milk directly in the cup. Combined with pre-infusion technology, precise temperature control, adjustable extraction parameters, and a rapid seven-second heat-up time, the machine delivers barista-level results in a capsule format. Constructed with a stainless-steel body and offered in Ducati red, black, and white, the product reflects the brand’s iconic design and engineering precision. Distributed globally across Europe, the U.S., Australia, and the UAE at premium retail, the Barista M3 represents a high-impact lifestyle extension of the Ducati brand—blending Italian design, performance engineering, and everyday ritual.
Orbit Innovations – Champion (Brand Central)
Orbit made history by bringing Champion into the audio and tech category for the very first time, launching a bold, design-forward line of uniquely tooled accessories that fused performance, style, and brand legacy into a completely new retail experience. The collection debuted in Q4 2025 at Burlington, with Ross and additional national retailers joining within weeks of launch, signaling immediate market confidence. The rollout delivered exceptional sell-through from day one, quickly earning expanded shelf space and deeper assortments as demand surged across channels. What began as a category extension became a retail success story, transforming Champion’s iconic athletic DNA into a high-impact presence in tech and audio. With retailers continuing to grow the offering and re-order momentum building, the program stands as a standout example of how thoughtful product design, strategic distribution, and brand authenticity can unlock new categories and create award-worthy results at scale.
RETO Production Ltd. – KODAK Charmera Keychain Digital Camera
The Charmera digital key chain camera by RETO Production Ltd. is a strategically innovative licensed product that translates Kodak’s iconic design language into a scalable, high demand digital collectible. Inspired by the KODAK Fling, Kodak’s first single-use camera from 1987, Charmera modernises a recognisable silhouette while creating a new entry point to the brand for younger audiences. The blind box format, with six designs plus one secret edition, successfully drives excitement, surprise, repeat purchase, and strong community engagement. Launched in September with leading Japanese influencer @gakuyen, Charmera delivered exceptional results, selling out four times and exceeding 600,000 units. Social impact has been significant with 3.7 million views, 182,000 likes, 283,000 interactions, and over 18,000 #KodakCharmera tags, while RETO’s Instagram following grew by 245%. Global coverage from New York Magazine, CNBC, and USA Today confirms Charmera’s success.
SipaBoards – BMW e-SUP Stand Up Paddleboard (Brandgenuity)
BMW and SipaBoards launched a truly innovative product, the first ever electrified and self-inflating stand up paddleboard. This key feature allows consumers to fit the board back into the trunks of their vehicles—instead of their roof racks—when they’re done paddleboarding. Inspired by the BMW iX3 design philosophy, the BMWxSipaBoards eSUP features electric jet propulsion integrated into the board and a paddle-mounted control interface with a Bluetooth remote control built into the paddle for digital connectivity. This allows the rider to toggle into FREUDE Mode for extra power and eye-catching light effects. Moreover, the drivetrain, with a propeller developed specifically for BMW, runs emission-free and near silently, and delivers a unique riding experience at speeds of up to four knots. The BMW x SipaBoards are selling extremely well since they launched in September 2025 (in parallel to the new BMW iX3).
VQ – Laura Ashley VQ Air Fryer 4.5L
Laura Ashley expanded its home innovation portfolio in 2025 through the continued evolution of its small domestic appliances range, developed in partnership with award-winning British manufacturer VQ. The collection merges advanced performance with Laura Ashley’s iconic British design codes, reinforcing the brand’s ability to translate heritage into modern, functional home products. In 2025, the range was extended with the launch of the Laura Ashley air fryer, marking the brand’s entry into one of the fastest-growing kitchen categories. Featuring rapid air circulation technology and finished in the signature China Rose print, the product delivered immediate impact, becoming a best-selling design and accounting for 49% of the partner’s reported royalties. The broader range, including kettles, toasters and slow cookers, is among Laura Ashley’s top-performing licensed products in the U.K. The appliances demonstrate how product innovation and trusted performance paired with distinctive heritage design drive commercial success and category relevance for the modern home.
