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Amiro Shenzhen – V&A (ALFILO Brands)
In April 2022, Amiro, an innovative brand of optical beauty devices, very much hoped to have cultural and artistic IP endorsements on its road of rise. Hence, it cooperated with the V&A Museum to create an exclusive co-branded gift box. The collaborated gift boxes allow the consumers to embark on a magical journey to Alice’s fairyland. The mist pink and wonderland green design creates a feeling of innocence and purity. Looking at the mirror, the user can maintain curiosity and the courage to explore the world.
Medline – Ironman (Brandgenuity)
Brandgenuity brought together Curad, a leading provider of world-class consumer medical products, and Ironman, the world’s premier full-distance triathlon series, for a robust line of performance recovery products including sports tapes, antibacterial bandages, braces, and supports for athletes and active people. Products provide a real solution, whether training for an Ironman triathlon or running for fun on the weekend, and include Infrared Technology, which is clinically proven to improve recovery times, increase endurance, and enhance performance.
Curad has gained retail placement at major retailers including Walmart, CVS, Publix, Dollar Tree, and Family Dollar for a total of 21,000 retail locations and growing sales. An Ironman triathlon is considered a dream, a goal, and an aspiration meant to test the physical and mental limits of those who participate, and with Curad Performance Series products, athletes can focus on what’s important—the finish line.
Rock & Roll Beauty – Ozzy Osbourne
Ozzy Osbourne has long known his way around just the right shade of spooky eyeliner and dramatic lipstick and has been at the forefront of makeup for over 40 years. In collaboration, licensing agent Global Merchandising and Rock and Roll Beauty created an exclusive makeup collection celebrating the spirit of Ozzy’s distinctive look and style, which launched Halloween 2022.
The 21-piece set featured eyeshadow palettes in bat and coffin-shaped designs, bullet lipsticks, candles to conjure the spirit of the rock gods, and accessories to create precise looks. Tapping into Ozzy’s social network and the reach of over 500 top beauty influencers, we brought the collection to millions of fans worldwide, and press coverage spanned the globe from CNN to Billboard. Within days, the collection was sold out and ranked as one of Ulta’s most successful partnerships. Available exclusively in select Ulta Beauty stores, www.ulta.com, and www.rockandrollbeauty.com.
Rolly Brush / Mr. White – Spider-Man
Mr. White is a Rolly Brush brand. It was born in 2012 from the opportunity to stand out from the other on-shelf oral care offers for kids. Its mission is to educate and entertain children by offering high-quality products that can make daily oral hygiene, often considered boring, enjoyable and fun thanks to a wide choice among their favourite characters. Since the beginning, Mr. White has been a reference point in the licensing field thanks to agreements with major entertainment companies (including Disney, Marvel, Universal, and Mattel).
“Brush your way: Choose your best way and follow it!” says exactly this. Kids are invited to choose both the type of product (e.g. manual/lighting/battery toothbrush) and the better licensing for their enjoyment. The Mr. White Spider-Man range is the brand’s best seller.
SheGlam – Willy Wonka and the Chocolate Factory
SheGlam translated the classic flavor of Willy Wonka & The Chocolate Factory, one of the most-beloved properties of all-time, into a sold-out collection–SheGlam x Willy Wonka. Working in tandem with WBDCP in order to infuse the collection with the sweet soul of the timeless film, the leading GenZ cosmetics brand delivered five items with high-quality formulations based on elements of the movie at an unprecedented price.
All of the items sold out faster than the Oompa Loompas could even keep up. These included the Wonka Bar Eyeshadow Palette, Violet Flush Blush, Cocoa Kiss Lip Duo, Cocoa Yum Lip Balm, and Golden Egg Solid Perfume. These products maintained the integrity of the original IP by presenting an element of whimsy with bright striking colors and top-notch packaging reminiscent of film props. It paved the way for more collaborations and increased excitement about the brand from a creative perspective.
Townley – Play-Doh
Play-Doh has been shaping imaginations for generations of families for over 65 years by offering unique and engaging experiences for both kids and parents. Now, Play-Doh Bath by Townley brought the colorful, moldable, creative fun to bath time. Play-Doh Bath’s innovative products include patented moldable soap, popping bubble bath pods, mud scrub, slime soap, bath play sets with accessories, and more. These products uniquely bring the tactile creativity of Play-Doh to inspire kids in an all-new way.
