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ColourPop – Candy Land Makeup Line
ColourPop launched a super sweet collection inspired by the whimsy and fun of Candy Land called ColourPop Land. It includes a Candy Castle eyeshadow palette, Princess Lolly lollipop flavored roller gloss, new marbled blushes, highlighters and a fruity Face Milk kit. Each product has a name and packaging inspired by the favorite sweet characters, colors and locations from Candy Land including: Candy Castle Palette, Princess Lolly™ Roller Gloss, SWIRLED Blushes, Glowing Lip Balms, Queen Frostine™ Highlighter, and Feelin’ Plumpy™ FaceMilk Kit. The Special edition PR Kit even featured a limited-edition version of the Game inspired by ColourPop land.
Etude Cosmetics – Hershey’s Kisses Cosmetics Line
Leading cosmetics company: Etude, launched limited-edition HERSHEY’S make-up and accessories globally. The #1 make-up brand in Korea is known for innovation, playful designs and quality. The Valentine’s Day launch included 10-pieces; chocolate scented eyeshadow palettes, tints and make-up brushes with designs inspired by HERSHEY’S confectionery packaging. It sold 750,000 units across 90 retailers worldwide, was a hit on social media and was picked up by influencers including Jeffree Star; who’s review garnered 9.5+ million views. It won the ‘Most Inspired Product in 2020’ at the Amore Pacific Cosmetic’s awards. Generating $15,000,000 of retail sales, it sold out within 12 days.
Fresh – The Met Facial Treatment
This collaboration perfectly illustrates how world-class art can be infused into people’s relentless pursuit of natural beauty to ultimately achieve rejuvenation. The audience of Brand Endorser Roy Wang‘s live streaming space reached 500,000. The engagement was achieved with 11,300,000 clicks on App and 2,500,000,000 viewership on TikTok. The immersive space acquired 197,000,000 exposure.
H&A – The Simpsons Novelty Bath Line
Designed exclusively for A.S Watson/Superdrug, H&A’s Simpsons novelty lines includes Squishee Lip balm, Patty & Selma Face Masks, Duff Beer Bubbles, an eye-catching Donut Bath Sponge and a Kwik-E-Mart Beauty Basket packed with Springfield inspired gifts, featuring bright shades to give a retro feel to the range.
HipDot – Tapatio Cosmetic Line
Tapatio Hot Sauce, together with agency Brand Central, partnered with trendy, vegan beauty brand, HipDot for a widely successful collaboration for a Tapatio hot sauce themed make-up collection. The new cosmetic line included two eyeshadow pallets, an adorable set of mini, collectible plumping lip glosses, a blending sponge and a collector’s box inclusive of each of those items and a mini bottle of Tapatio. The unexpected partnership lit traditional and social media on fire with over 1B media impressions (People, Allure, Pop Sugar) and surprised and delighted consumers selling out online at retail (Ulta) in under 48 hours after launch.
Mad Beauty – Friends Bath & Beauty Essentials
The level of interest & pre-orders in this range at UK & US shows & through sneak previews in 2020 was huge, we had not seen this before a range had launched & has continued to be one of our best collections to date. The Pizza Box Bath Salts was shortlisted for the Gift Association Gift of the Year 20 which helped with the visibility of launch. Trade, licensing & retail press loved featuring something so quirky & visual. 2021 will see expansion of the Friends range and 10 new gifts created with a little Mad Beauty magic.
Morphe – The Coca-Cola Company Cosmetic Line
In June 2020, Coca-Cola partnered with Morphe, an influential, powerhouse cosmetics brand with a passionate Gen Z and millennial following, to launch an iconic collection of makeup for the eyes, lips and face in collectible packaging. Morphe secured prominent placement in 1,400+ stores globally (Morphe, Ulta, Sephora – Canada, Boots, Coca-Cola Stores, Selfridges and Pretty Little Things) as well as online. The global launch was supported with a 360º comprehensive PR and communication plan spread across Morphe’s social media platforms. Within hours of the launch, two products sold out on Morphe.com and the collection had a 94% sell-through for the week
