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Dr.PAWPAW – Paddington Lip Balm Collection
The Dr. Paw Paw x Paddington™ collaboration delivered a globally resonant licensed product that brought Paddington’s heartwarming world into everyday beauty routines. In 2025, Dr. Paw Paw, the award-winning international skincare brand stocked in more than 30 countries, launched a limited-edition Paddington-branded balm, blending Dr. Paw Paw’s signature multi-balm formula with the beloved character’s timeless charm. Designed to appeal across age groups and markets, the product harnessed Paddington’s recognisable aesthetic and Dr. Paw Paw’s trusted efficacy, creating a desirable crossover between character licensing and personal care. Available through Dr. Paw Paw’s global eCommerce platforms and retail partners in Europe, North America, and Asia, the range generated strong consumer interest, drawing fans of both brands and driving engagement across digital channels. The collaboration expanded the Paddington brand into a lifestyle and beauty context with broad international reach, demonstrating commercial impact and creative originality in a competitive global marketplace.
FENTY BEAUTY – THE SMURFETTE COLLECTION
Launched in June 2025 by Rihanna herself for the release of the “Smurfs” movie, the “The Smurfette Collection” by Fenty Beauty x Smurfs is a limited edition range of seven essential products that are as bold and playful as our favorite little blue friends. A comforting blend of beauty, nostalgia, and fun that brings a touch of blue magic to your daily routine! Smurfy products that are as cute as they are collectible! Peyo Company collaborated closely with Rihanna and the Fenty Beauty teams to create and design these unique, collectible products inspired by the world of the Smurfs, leading to a global social buzz and lots of good smurfy vibes.
Mad Beauty – Harry Potter Beauty Gifting Collection
Our Harry Potter beauty gifting collection brings the wizarding world to life through clever product design and iconic, gift-ready packaging that fans instantly connect with. Each item is uniquely tooled to create a real “magic in your hand” moment, transforming everyday beauty essentials into collectible keepsakes inspired by Hogwarts. Hero products showcase genuine innovation in licensed packaging: the Golden Snitch Lip Balm Duo is crafted to resemble the famous flying Snitch, with each wing twisting open to reveal a balm in two fragrances—a playful, interactive feature that feels straight from the films. The Wand Lip Balm adds another element of surprise, with a realistic wand design that twists open to reveal the hidden balm. Completing the range, the Nimbus 2000 make-up brush turns an iconic broomstick into a functional beauty tool. The collection achieved strong visibility across both specialist and mass retail, launching in Boots and the official Harry Potter Shop in the U.K., alongside U.S. stockists including Books-A-Million, with additional reach through Walmart and Amazon online.
Ordo – Wicked: For Good Electric Toothbrush
The Wicked for Good x Ordo collaboration transforms everyday oral care into a spellbinding experience through a pair of limited‑edition sonic toothbrushes inspired by Elphaba and Glinda. The collection includes the Ordo Sonic Lite and Sonic Edge, each available in signature green and pink designs that celebrate the iconic characters. Delivering up to 35,000 sonic pulses per minute, both models provide an exceptionally effective clean, supported by two brushing modes—clean and sensitive—to suit a range of needs. Complemented by themed accessories and replacement heads, the range seamlessly blends performance with playfulness. Available through Ordo’s website and select retailers, the collection brings a touch of Wicked magic to the daily ritual, encouraging fans to “brush for good” with every use.
ROJA London – Harry Potter BURLINGTON 1819 Perfume
Perfumery is a form of alchemy—a hidden art that awakens the imagination and conjures entire worlds with a single breath. Like wizardry, perfumery harnesses mystery with mastery. Each note holds its own unique power and, when blended, magical stories unfold. Imbued with our signature sense of British luxury, ROJA London introduces two Harry Potter-inspired limited editions in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP). BURLINGTON 1819 is reimagined as a tribute to Hogwarts School of Witchcraft and Wizardry, blending British fragrance-making with fantasy. This limited-edition scent opens with sparkling grapefruit, ginger, and tobacco, transporting the wearer to a world of magic and adventure.
Ulta Beauty Collection – Peanuts Cosmetic Collection
For Holiday 2025, Ulta’s in-house brand, Ulta Beauty Collection, launched a collection with Peanuts featuring Snoopy and his siblings. Seeking a way to connect with Gen Z through emotional connection and newness, the UBC team recognized that focusing on these adorable pups was a great way to excite fans and capture a new audience. The collection, which received endcap placement, social media support, and online feature, included both skincare and color cosmetics that tapped into the unique personalities of Snoopy and his siblings, including a freckle pen featuring bespeckled sibling Marbles, along with formats such as hats, plush, and stickers. The collection overindexed by 943% over plan in the first week.
