Halfbrick Studios – Bluey’s Quest for the Gold Pen Game
Bluey’s Quest for the Gold Pen sees Bluey creator Joe Brumm collaborate with Halfbrick Studios, the acclaimed developers behind global hit games Fruit Ninja and Jetpack Joyride. Inspired by the hand-drawn worlds of Bluey episodes “Dragon” and “Escape,” the game invites players to unlock Bluey’s drawings, brought to life as the Heeler family gather around the kitchen table to draw together. Featuring fully animated cutscenes woven into an all-new story written by Brumm, the game blends heartfelt storytelling with discovery-driven gameplay for an experience filled with exploration and delight. Recommended for ages seven and up or fans with gaming experience. Created in partnership with BBC Studios and Ludo Studio, the team behind Bluey. Exclusively launched December 11, 2025 on App Store (iPhone, iPad, Mac). Google Play and console launch in 2026.
Microsoft – Dragon Ball Z DLC (Crunchyroll)
The Minecraft × Dragon Ball Z DLC represents a groundbreaking fusion of two global pop culture franchises, joining the beloved Dragon Ball Z universe with the world of Minecraft to create a one-of-a-kind anime-themed action-adventure experience. This collaboration offers iconic characters like Goku, Vegeta, Piccolo, and Frieza with signature abilities and combat mechanics for solo, co-op, and 5v5 gameplay across legendary arenas like Cell Games and Planet Namek, delighting both Minecraft builders and anime fans alike. The launch generated massive market excitement in its first week. The official trailer surpassed one million YouTube views and overall social impressions topped seven million across Facebook, Instagram, X, and TikTok. Coupled with a free skin pack and limited-time Scouter item, this DLC set a new benchmark for creative, cross-brand innovation in gaming-based licensing programs.
Red Games Co. – The Paddington Event in Crayola Create & Play+ App
The Paddington summer and winter events in Crayola Create & Play+ brought a beloved global brand to life in deeply creative, interactive digital play. Across two limited-time seasonal experiences, a summer holiday adventure and a winter celebration, Paddington encouraged millions of young players to engage with brand storytelling through imaginative activity quests in one of Apple Arcade’s top family apps. Each seven-day event blended the timeless spirit of Paddington with Crayola’s signature creativity tools, inviting children to design suitcases, craft trains, build snowmen, decorate rainy-day treats, explore British-inspired worlds and unlock exclusive Paddington colouring pages. Available initially on Apple Arcade before expanding to the App Store and Google Play, these events reached a broad global audience and were celebrated for their educational, safe, and developmentally engaging content. This collaboration with Crayola and Red Games Co. seamlessly merged licensed character appeal with purposeful digital creative play, setting a new benchmark for seasonal licensed products in interactive formats.
SKIDOS – Angry Birds Play & Learn Game
SKIDOS and Rovio launched Angry Birds-themed educational mini-games through the SKIDOS app to spark emotional intelligence and inspire creative expression in children aged four to seven. The educational game experiences help young children explore five core emotions (anger, sadness, surprise, happiness, and fear) as well as promote creative expression, logical thinking, and emotional awareness through interactive activities like aligning catapults, tapping objects, and solving story-based puzzles. Each game has been designed with accessibility in mind, integrating voice-over support, simplified navigation, sensory-friendly visuals, and intuitive touch controls to engage neurodiverse learners, including those with ADHD, ASD, and dyslexia. The partnership has gained great visibility in media and has proven to be a powerful catalyst for both user acquisition and educational persistence. By driving a 20% increase in subscription conversion and maintaining a 50% engagement rate, the integration successfully demonstrates how iconic entertainment IPs can be leveraged to achieve superior digital learning outcomes.
StoryToys – LEGO Bluey Game
We worked closely with the LEGO Group and BBC Studios to create a game that captures the values and themes of the TV series as well as the LEGO Group’s core values around imagination, creativity, fun, learning, and quality. It’s designed to align with young children’s developmental needs to support both emotional and cognitive development. The app features classic LEGO system bricks and props for ages four and older, inspired by LEGO Bluey sets as well as larger LEGO DUPLO bricks for younger players for early imaginative play. This is the first time a game has combined both kinds of bricks. The launch resulted in over three quarters of a million pre-orders before launch and more than one million downloads in its first month. It was number one in Apple’s Kids Apps in 117 countries and the top app overall in 24 countries, (beating ChatGPT, Netflix, YouTube, and others). It was also Apple’s App of the Day in 88 countries over five days.
Tonies – Gabby’s Cat-tastic Scavenger Hunt
Inspired by the hit series Gabby’s Dollhouse, the Gabby’s Dollhouse Tonieplay Game delivers an exciting new way for preschoolers to play, learn, and explore. Designed exclusively for Toniebox 2, this innovative product combines six interactive audio stories with a hands‑on dollhouse puzzle board, allowing kids to turn, press, search, and solve their way through 105 minutes of cat‑tastic fun. With sing‑along songs, object‑finding challenges, and puzzle‑based gameplay, Tonieplay created a uniquely immersive, multi‑sensory experience. Gabby’s Dollhouse has been a breakout success for Tonies since entering the lineup in 2021, quickly becoming a top preschool property.
