Chronicle Books – Murdle Puzzle
Based on Murdle, the international sensation and number one Sunday Times and U.S. national and worldwide bestselling puzzle books, Murdle in the Hedge Maze and Murdle in the Mystery Mansion will test your detective and puzzle-building skills. Creator G. T. Karber teams up with maze master Sean C. Jackson to create a three-in-one logic puzzle, jigsaw puzzle, and maze. Detectives must assemble the jigsaw puzzle without a full image to guide them, use the logic grids in their detective notebook to evaluate the evidence, and solve the maze within the puzzle image to solve the crime. Since their release in 2025, both puzzles have sold over a combined 51,000 units and have been favorites in holiday gift guides from Buzzfeed and GeekDad/GeekMom.
Chronicle Books – Studio Ghibli My Neighbor Totoro Stationery Set
Part of a continuing official partnership with Japanese animation giant Studio Ghibli, the Studio Ghibli My Neighbor Totoro stationery set makes a great gift for My Neighbor Totoro fans and anyone who loves Japanese art, stationery, and pop culture. This luxe format includes a reusable gift box with a hinged lid and magnetic closure, 30 letter-writing sheets, 30 coordinating envelopes, and two sticker sheets for envelope closures.
Eastpak – Ghostbusters Backpack
Eastpak’s collaboration with Sony Pictures Consumer Products for Ghostbusters harnessed nostalgic branding by bringing to life an iconic entertainment franchise through everyday functional essentials, including backpacks, pencil cases, and accessories. The collection featured recognizable imagery such as the “No Ghost” logo and Ecto-1, translating the Ghostbusters universe into bold, highly visible designs that invited fans to carry the brand into daily routines. The partnership launched globally and reenergized Ghostbusters fans for the back-to-school shopping season. Impact was demonstrated through strong commercial performance in key European markets, including Germany, France, and Italy, alongside amplification through PR, marketing outreach, and robust fan engagement driven by user-generated social content. Notably, on eCommerce, the collaboration outperformed the previous Ghostbusters x Eastpak collaboration. This collection demonstrated how fan-forward nostalgia, combined with strategic timing and high-impact marketing execution, can elevate licensed IP into must-have back-to-school products.
Eccolo – Laura Ashley Stationery
Laura Ashley expanded its lifestyle presence into stationery in 2025 with the launch of a licensed collection in partnership with Eccolo, bringing iconic Laura Ashley heritage prints to the back-to-school category. The collection features two cohesive British-inspired lines, English Garden and Heirloom Cottage, across a suite of stationery, journals, desk supplies, and gifting products that blend archival floral motifs with soft pastel palettes and refined details. Designed for consumers who value both function and beauty, the line draws on Laura Ashley’s extensive design archive to create inspiring, organized solutions for students and professionals alike, including planners, notebooks, and desk organizers that elevate everyday school and office routines. Available on Amazon and select retailers in the U.S. and Canada, the collection celebrates timeless British design while introducing Laura Ashley to a new generation of stationery users.
Pan Macmillan – A Year in the Moominhouse (Rights & Brands)
A Year in the Moominhouse by Pan Macmillan is a standout high-novelty publishing success, bringing Tove Jansson’s timeless Moomin world to life in an immersive carousel format. Unfolding to reveal beautiful 3D scenes of the iconic blue Moominhouse across a full year in Moominvalley, the book captures the magic of the four seasons through rich storytelling and beautiful illustrations by Filippa Widlund, based on Jansson’s original Moomin artwork. Since its publication in September 2025, the title has achieved exceptional commercial results, reaching a print run of over 80,000 copies within just a few months—a remarkable achievement for a high-novelty format. The first Swedish print sold out in just a few days. Published in 11 languages, including Finnish, German, Japanese, and English, with a U.S. launch coming later this year, it has also earned outstanding Amazon reviews and was featured in Waterstones’ Christmas newsletter, highlighting the most beautiful children’s books.
Penguin Random House – KPop Demon Hunters: For the Fans! Little Golden Book
For the Fans! (KPop Demon Hunters) exemplifies the power of two enduring brands coming together to create something both culturally relevant and timeless. Little Golden Books (LGBs)—a heritage publishing brand with over 80 years of history—are uniquely positioned to translate today’s most influential franchises for new audiences while engaging nostalgic adult fans. Based on Netflix’s KPop Demon Hunters, the book debuted as an instant number one New York Times bestseller and has remained on the list for five weeks and counting, marking one of the strongest LGB launches to date. With minimal lead time, the title delivered exceptional first-week sales, placing it among the brand’s top-performing licensed releases. The program stands out for its broad distribution, collector appeal, and ability to transform high-energy spectacle into accessible storytelling. For the Fans! demonstrates how heritage brands can celebrate modern, youth-driven culture—strengthening both properties while expanding fandom across generations
