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Licensing International Excellence Awards Best Licensed Product Under 8

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Aurora World – Dr. Seuss Plush

Licensing International Excellence Awards - Best Licensed Product Toys 0-8 Aurora World


Dr. Seuss is a classic children’s literary-based property that excels across all mediums of entertainment. Aurora’s Dr. Seuss plush not only brings the wonderful Dr. Seuss characters to life, but establishes fond memories of their favorite stories of imagination, discovery, and self-confidence.

CreateOn – The Very Hungry Caterpillar Interactive Storytime

Licensing International Excellence Awards - Best Licensed Product Toys 0-8 Create On


CreateOn partnered with World of Eric Carle in 2020 for a collection of WEC Magna-Tiles® branded 3D Magnetic building sets. Launched at Target as an exclusive in March 2020, the initial WEC Magna-Tiles® Structures collection included seven single stories and one combo set designed to engage both parents and children in hands-on learning activities such as retelling stories, sequencing events, 123’s and ABC’s, shapes and colors. The Target launched with dedicated end caps in 1270+ stores, signage, and Target circulators delivering 40+ million impressions. Marketing by WEC reached 207 million consumers. The product received Parents Magazine 2020 Best Toy Award.

Headstart – Sesame Street Resoftables Plush

Licensing International Excellence Awards - Best Licensed Product Toys 0-8 Headstart


In less than 12 months, production of Resoftables plush has already repurposed 3 million plastic bottles. Sesame Street Resoftables are a game changer in licensed toy design, reminding children and their caregivers that it’s never too early to teach valuable lessons of environmental conservation.

Jazwares – The Mandalorian: The Child Squishmallows Plush

Licensing International Excellence Awards - Best Licensed Product Toys 0-8 Jazwares


The force is strong with Squishmallows! The Star Wars The Child Squishmallows plush, licensed by Disney, has quickly become one of the most requested Squishmallows styles by fans of all ages. The soft and cuddly plush has continuously been sold out at retailers including Costco, Walgreens, Five Below, and Target since its debut in Fall 2020. The Child plush has also developed a huge social media presence, becoming the #1 most requested Squishmallow style on the brand’s social channels, and has organically received 3.3+ million views for the #babyyodasquishmallows tag on TikTok.

Kid Trax – The USPS Mail Delivery Ride-On

Licensing International Excellence Awards - Best Licensed Product Toys 0-8 Kid Trax


The USPS® Mail Delivery Truck Ride-On Toy by Kid Trax celebrates local heroes. Through imaginative play, kids will be able to deliver happiness to loved ones using the Mail Delivery Truck as their mode of transportation. With the addition of the licensed USPS Mail Tent, Mail Box and Envelopes, kids will have all the tools necessary to let their imaginations run wild!

Moose Toys – Bluey Toy Range

Licensing International Excellence Awards - Best Licensed Product Toys 0-8 Moose Toys


Bluey, a Disney Channel, Disney Junior and Disney+ sensation since its fall 2019 premiere, has delighted U.S. fans with toys (Moose Toys) and books (Penguin Random House), and BBC Studios continues to grow the brand with new licensees. Available in the U.S. since summer 2020, Bluey toys have won numerous prestigious awards, and recently The NPD Group said Bluey was the #1 new license year-over-year in Preschool Figures, Playsets and Accessories, and the U.S.’s #2 new growth property of 2020 for the Total Toy Industry. The Australian Toy Association named Bluey the 2020 and 2021 Preschool License of the Year.

PlayMonster – Peppa Pig Grow & Play Peppa Pots

Licensing International Excellence Awards Best Toy under 8 PlayMonster


The popular Grow and Play Peppa Pig Pots launched has generated hundreds of pieces of digital content that has reached over 1.5 million UK/IRE parents. The Grow and play pots have won numerous awards, including Creative Play Award, Blog on Toy Award and the Independent Toy Shop Awards. Peppa Pots allow children to play with their favorite characters and grow their own mini-indoor gardens. The connection between learning and the natural environment is an important part of STEM and Peppa Pots help children understand the importance of caring for the planet.

Licensing International 2021 Excellence Awards Ceremony

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