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LEGO DUPLO – Formula 1
Formula 1 and LEGO came together to produce LEGO DUPLO and LEGO CITY sets for young builders and race fans worldwide. Each set is packed with intricate details to allow fans ages two to eight and older to bring their imagination to life and become immersed in the Formula 1 world from the comfort of their home. Featuring all 10 Formula 1 teams for the first time in LEGO form, the product was announced at the Las Vegas Grand Prix with a full takeover of the Sphere, projecting the product for more than 300,000 visitors at track and for millions to view online. The product line-up encourages a new line-up of budding engineers and builders to enter the F1 world and ignite their interest into a sport loved by many.
LEGO DUPLO – Peppa Pig
In June 2024, Hasbro and LEGO Group debuted LEGO DUPLO Peppa Pig toys. Released during Peppa Pig’s 20th anniversary year, the collaboration brought Peppa to life in LEGO brick form for the first time ever. The range is available in major markets globally with four SKUs—Garden and Tree House, Boat Trip, Supermarket, and Birthday House. Designed to support fine motor skills and emotional development for toddlers ages two and older, the sets offer great play experiences that inspire role-play and creativity. To support the toy launch, Hasbro and LEGO Group released co-created YouTube content and a companion app with StoryToys. As of December 2024, the content generated 118 million organic views, 4.5 million hours watched, 806 million impressions, and $2.36 million in media value. Since its debut, the app has secured 5.1 million downloads and 80,000 active daily users, a Kidscreen Award nomination, and remains a top five kids’ app across 73 countries.
Loog Guitars – The Beatles (Bravado)
The Beatles + Loog guitars launched as part of the band’s celebrations for the 60th anniversary of their 1964 first American tour. The collection includes nine acoustic and electric guitars for children, each representing a different era of The Beatles’ career. The guitars come bundled with a fab (pun intended) activity book full of Beatles’ games and trivia, a Beatles strap, Beatles picks, pins, and stickers, and access to an exclusive Beatles section in Loog’s learning app. The guitar models, based off Loog’s award-winning three-string guitars, are designed to get kids playing, learning, and falling in love with the music of The Beatles. To that end, they come with access to an exclusive Beatles section in the Loog app, where children can learn to play Beatles songs, with full chords and lyrics.
Moose Toys – Despicable Me 4
Innovative toy company Moose teamed up with Universal Products and Experiences to create one of the most popular toys of the year, the Despicable Me 4 Ultimate Fart Blaster. Awarded a Good Housekeeping Best Toy award, the Ultimate Fart Blaster is loaded with fog rings that shoot up to six feet, lights, Minions sounds, and two smells (banana and not banana). An instant best-seller upon release as well as a key holiday item for kids around the world, the Ultimate Fart Blaster was featured across many retailers’ top holiday toy lists—securing in aisle and out of aisle placement across retailers worldwide. Supported by a huge marketing, PR, and social campaign, the Ultimate Fart Blaster was featured at the Despicable Me 4 premiere in New York City, across the official Minions social channels in social videos with film talent Miranda Cosgrove and Joey King, and in numerous national digital and broadcast stories and segments.
Pinghu Qileshi Baby Carrier – Lamborghini (Enzo e Partners Limited)
The stroller is authorized by the Italian Lamborghini Automobili Company, which is not only a brand authorization, but also has a quality guarantee and is exported to many overseas countries through a powerful supplier. According to the design of the original car data, the texture of the real car is restored in strict proportions. The powerful suspension function reduces the bumpiness of the vehicle, and can easily cope with all kinds of road surfaces. Powerful and fun to play, there are more black technology games for children to play.
