Culturefly – Martha Stewart
In anticipation of a robust 2024 holiday season, Martha Stewart and pop culture accessories maker Culturefly teamed up to launch Martha on the Mantel, a collectible 12-inch figurine designed as the perfect companion to the top-selling Snoop on a Stoop. Featuring a ‘classic-as-ever’ Martha with signature accessories—a scarf, wreath, and wine bottle—the limited-edition release quickly became a holiday favorite. Debuting in the popular ‘under $25’ gift category, the set was available online and at Walmart stores nationwide, where it was marketed as the perfect gift for Martha fans and festive exchanges. A similar Martha doll had previously appeared on Martha’s social media, fueling demand for a Mini Martha collectible. Martha on the Mantel sold out in Walmart stores during the holiday season, proving to be the ultimate conversation starter and establishing itself as a new holiday tradition for fans nationwide.
Jada Toys – Godzilla
Our remote-control Godzilla with heat-ray breath stands out as a groundbreaking licensed product this year, combining innovation, creativity, and fan-favorite elements from the movie Godzilla x Kong. This larger-than-life, almost two-foot-long toy offers fans an immersive experience by bringing Godzilla to life with realistic walking, tail-whipping, and roaring actions. The heat-ray breath feature, which lights up and illuminates the battlefield, adds a visually striking element that truly sets it apart. Crafted with incredible attention to detail, it’s both a fun, interactive toy and a high-quality display piece. The product’s success in the marketplace has been remarkable, becoming the top selling remote-control toy in North America. This speaks volumes about its appeal, with consumers drawn to both the quality of the product and the rich, iconic legacy of Godzilla. We believe this product deserves to win due to its exceptional blend of innovation, detailed craftsmanship, and overwhelming consumer reception.
LEGO – Dune
Developed hand-in-hand with Dune’s Oscar-winning production designer Patrice Vermette, craft a detailed 1,369-piece model of the legendary House Atreides aircraft as featured in the Dune film. The LEGO Icons Dune Atreides Royal Ornithopter building set for adults is the ultimate set for Dune and LEGO fans alike. This premium-quality replica features fold-out, flappable wings, deployable landing gear, and an opening cockpit. The set also includes eight iconic characters from the movie—Paul Atreides, Lady Jessica, Gurney Halleck, Chani, Leto Atreides, Liet Kynes, Duncan Idaho, and a floating Baron Harkonnen in his long robe. Realistic functions include fold and flap the aircraft’s wings, a dial to retract the landing feet and ramp, and an opening cockpit with room for two crew members.
LEGO – Jaws
“You’re gonna need a bigger boat.” Build the ultimate fan-inspired display set that recreates the thrilling scene in the movie JAWS, from Universal Pictures and Amblin Entertainment. LEGO supported this fin-tastic IDEAS set with “JAWS in a Jiffy,” a summer brick buster piece of content on social—an animated tribute to JAWS, the first summer blockbuster! The set has sold out multiple times on LEGO.com, showing the popularity of this thrilling franchise, which celebrates 50 years in 2025.
Polly Pocket – Stranger Things
Stranger Things became one of the first properties to be featured in the iconic Polly Pocket format. Venturing to the Upside Down and back is within your grasp with the Stranger Things Polly Pocket Collector Compact. This dual-sided set, shaped like a walkie-talkie, takes you to Hawkins with Eleven and the crew, their bikes, and a Demogorgon. Even some waffles. So whether you wanna cruise the town with your pals, hang out at Castle Byers, or wage war against evil, it’s all here. It’s even packaged in a radical tape recorder to take any Stranger Things collection to another dimension.
