Best Licensed Product – Toys, Games, Novelties, Role Play (ages 8+) 2026

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LEGO – Gremlins Gizmo

 

LEGO® Ideas Gremlins™: Gizmo (21361) exemplifies an innovative and memorable licensed product that transforms iconic film nostalgia into an engaging build for adult fans. This 1,125-piece LEGO Ideas set allows builders to construct a posable figure of Gizmo, the beloved Mogwai from the 1984 cult classic Gremlins, with movable head, ears, arms, hands, fingers, and feet, plus accessories including a water splash element and brick-built 3D glasses that reference the film’s lore. Originating from the fan-driven LEGO Ideas platform, this set reflects genuine community passion and creative design, appealing to both nostalgic collectors and adult builders seeking display-worthy decor. Since its October 2025 release, Gizmo has driven strong retail interest and positive consumer reception, with high ratings and visibility across major LEGO retail channels. Its distinctive character focus, interactive build experience, and cultural resonance make it a deserving entry in the licensed product category.

LEGO – Star Wars Death Star

 

That’s no moon—it’s the largest LEGO© Star Wars™ set ever. Featuring 9,023 pieces, 38 minifigures, 15 scenes, and standing 28 inches tall, the set retails for $999.99 USD. It launched on October 1 as a first-to-market exclusive on LEGO.com with early access for LEGO Insiders. To celebrate, we hosted midnight launch parties at 17 select LEGO stores across the U.S. and EMEA, supported by a limited time gift-with-purchase, limited edition LEGO Insiders poster, paid influencer content, talent photo moments, Hypebeast coverage, and a Death Star After Dark event with Hypebeast. The PDP generated 275,000 global views on the first day and the reveal drove 1,135 earned media articles globally with a potential reach of 2.4 billion in seven days. After three months in market, the LEGO© Star Wars™ Death Star™ closed the year as the highest performing LEGO© Star Wars™ set in 2025.

Mattel – MoMA Collection

 

The Museum of Modern Art (MoMA) and Mattel come together to celebrate art, design, and play. In celebration of the multi-year global partnership, MoMA and Mattel Creations—the company’s elevated collector platform—have collaborated on a capsule of seven products inspired by fan-favorite artworks from MoMA’s collection. Additionally, Mattel will sponsor MoMA’s Heyman Family Art Lab, an interactive space for experimentation and creation. The product capsule spans Mattel’s most iconic brands, each reinterpreting renowned works from MoMA’s collection. This includes a Barbie doll inspired by Vincent van Gogh’s The Starry Night; two Hot Wheels replicas of vehicles in MoMA’s collection; an UNO set featuring works from Henri Matisse, Piet Mondrian, and more; Little People Collector sets featuring Salvador Dalí and Claude Monet; and a Magic 8 Ball reimagined with the vibrant work of Alma Woodsey Thomas. Together, these products invite audiences to interact with MoMA’s collection in new ways.

MGA – Miniverse Make it Mini Back to Hogwarts

 

MGA’s Miniverse Make It Mini Harry Potter Back to Hogwarts offering exemplifies creative innovation in licensed products by transforming the beloved Harry Potter universe into pocket-sized, craft-centric collectibles that uniquely blend nostalgia, hands-on engagement, and surprise discovery. Developed under MGA’s Miniverse line in collaboration with Warner Bros. Discovery Global Consumer Products, this collectible series lets fans unbox miniature wizarding world icons and recreate favorite film-inspired items like Quidditch gear, Nimbus 2000s, and Gryffindor scarves using supplied mini parts and resin guides—a first-of-its-kind interactive collectible experience that goes beyond static figures.

POP MART – MEGA SPACE MOLLY 1000% Stranger Things

 

The MEGA SPACE MOLLY x Stranger Things collaboration redefines the boundaries of licensed collectibles. Merging Pop Mart’s signature artistic silhouette with the dark aesthetic of the Upside Down, this figure features a stunning translucent chest piece and helmet adorned with the show’s iconic abyssal vines. The design masterfully balances the creepiness of the Demogorgon’s world with Molly’s charm, creating a visual duality that captivates fans. Available in massive 1000% and 400% formats, it stands as a commanding centerpiece. Packaged in a premium collector’s box, it delivers a tangible connection to the Stranger Things universe for dedicated fans and high-end collectors alike. The collection achieved strong retail performance with full SKUs sold out in more than 85% of the markets where it launched, demonstrating its global appeal and high demand among collectors.

POP MART – Van Gogh Museum Sunflowers (IMG)

 

POP MART has partnered with the Van Gogh Museum since 2024 to bring Van Gogh’s art closer to everyday life through designer toys and playful storytelling. Reimagining Sunflowers (1889) for today’s audiences, the collaboration launched the MEGA α SKULLPANDA × Van Gogh Museum Sunflowers edition in August 2025. The collectible draws on Van Gogh’s vibrant brushstrokes and a letter to his brother Theo from 1888, written while he was preparing the Yellow House in Arles and dreaming of an artistic alliance. Inspired by the emotion in those letters, artist Xiong Miao infused α SKULLPANDA with optimism, longing, and creative energy, connecting museum heritage with POP MART’s global pop culture community.

Spin Master – How to Train Your Dragon, Real Flying RC Toothless

 

Take flight with Real Flying RC Toothless from How to Train Your Dragon, a thrilling remote-controlled dragon that brings movie magic to life. Featuring a 30-inch wingspan, this rechargeable RC Toothless is made from lightweight, durable foam and delivers up to 10 minutes of flight time on a full USB-C charge (charger included). With real flapping wings and authentic movie styling, watch Toothless soar through the air and control his speed using the easy-to-use throttle remote from up to 250 feet away. An adjustable tail—with Hiccup riding on his back—lets you guide Toothless’ flight path for realistic flying action just like in the movie. Designed for imaginative play, this toy is perfect for kids ages four and up and fans young at heart. It’s a standout gift for birthdays or holidays and a must-have for collectors.

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