McDonald’s Pokémon Happy Meal – McDonald’s

Following previous successful collaborations, The Pokémon Company International and McDonald’s Global partnered on another one-of-a-kind Happy Meal program to delight Pokémon fans and McDonald’s customers with the best-selling and award-winning Pokémon Trading Card Game. Each Pikachu Happy Meal Box included a four-card Pokémon TCG booster pack and the components for a Match Battle—an exciting way to challenge friends and family in a match of coin flipping, spinning, and fun with numbers.
Social media content spotlighting the partnership across McDonald’s and Pokémon’s Instagram, Facebook, and Twitter received record levels of engagement, showcasing trainers’ excitement for the collaboration, while introducing Pokémon TCG gameplay to more young trainers around the world. Met with eager anticipation, the program performed positively across participating markets.

Peanuts x Starbucks – Starbucks

In fall of 2022, Starbucks launched its first promotion with a licensed character in Japan featuring everyone’s favorite beagle Snoopy. The collaboration, themed “Happiness is Connecting Together,” featured in-store POP at more than 1,500 Starbucks locations in Japan, social media, and a merchandise assortment of 26 SKUs, including reusable cups, plush, totes, and more available on Starbucks.jp. The promotion was an immediate sensation with a tweet teasing the campaign receiving over 20,000 retweets.

Tetris x Kura Sushi – Kura Revolving Sushi Bar U.S.

Kura Sushi USA, Inc. partnered with The Tetris Company to introduce the Tetris x Kura Sushi Bikkura Pon Series 2 Collaboration. In Q4 2022, Kura Revolving Sushi Bar U.S. restaurants offered exclusive prizes including a lanyard, temporary tattoos, and can badges. The collectibles were dispensed from the Bikkura Pon Prize System, part of Kura Sushi USA’s interactive and tech-driven dining experience. Comprised of a prize machine, touch panel, and plate disposal slot at every table, the touch panel registers plates dispensed into the disposal slot. Every fifteenth plate earns a prize. Prizes were also available for purchase in-store and online.
Kura Revolving Sushi Bar also offered Tetris sushi boxes in four shapes and colors that reflect the brand’s iconic Tetrimino game pieces at participating locations for takeout and delivery. Kura Sushi Rewards Members were also eligible for a limited-edition Tetris x Kura Sushi Graphic Tee for every $80 spent.

The MET Museum × OPPO series – Guangdong OPPO MOBILE Telecommunications (ALFILO Brands)

The Metropolitan Museum of Art joins hands with OPPO to bring the classic collections of Van Gogh, Monet, and Matisse from artwork to screen, creating unique OPPO Watch, OPPO Pad, and OPPO Enco X2, allowing everyone to experience the charming combination of art and technology. From the exclusive customized dial of the watch to the exclusive wallpaper of the tablet to the personalized pop-up window of Enco X2, every detail reflects the perfect fusion of art and technology, attracting the attention of upstarts in technology, and receiving as many as 1.88 million dial animations downloads.

Tiffany & Co. x Andy Warhol Holiday 2022 – Tiffany & Co.

In 2022, the holidays were in full swing around the world at Tiffany & Co. with an ode to Andy Warhol. During his lifetime, Warhol created vibrant Tiffany holiday cards on paper in his signature blotted line and watercolor style, illustrated with birds, stars, shoes, trees, and other holiday themes. Warhol’s creations were offered each December at the jeweler’s Fifth Avenue flagship store from 1957 until 1962.
Fast forward to November 2022, when the holiday season came to life with all the magic that Warhol envisioned for Tiffany, with in and out of store installations, a capsule limited edition tableware and accessories collection including tree ornaments in the iconic Tiffany blue packaging, a global digital and print ad campaign, and a Warhol-inspired film featuring Tiffany muse Hailey Bieber that paid homage to Warhol’s enduring legacy and the jeweler’s long standing connection to the art world.