BoxLunch – KFC
BoxLunch teamed up with KFC last summer, celebrating the iconic fast food brand’s pop culture legacy with a flavorful assortment of apparel and accessories. The collection launched on July 1st, following a pre-launch mailer, and it also served as part of KFC’s National Fried Chicken Day activities on July 6th. BoxLunch stores showcased the collection with custom displays. At the same time, combined PR coverage from editorials, influencer partnerships, and social media activations drove over 741 million impressions and more than 9,000 engagements, making the collaboration an unforgettable success. For the 7/1 launch, all 266 BoxLunch stores showcased the KFC collection with customized window displays, in-store signage, and promotional videos on store monitors. BoxLunch amplified the campaign through a dedicated landing page, a sweepstakes promotion in partnership with Uber Eats, engaging emails, and brand posts across socials. BoxLunch’s commitment to social good also shined, with donations to Feeding America for every $10 spent. The campaign helped position KFC among BoxLunch’s top 10 licenses within a week.
Falabella – Red Bull (CAA Brand Management)
By the end of 2024, an exclusive Oracle Red Bull Racing collection was launched at Falabella, South America’s leading department store. Featuring premium apparel and accessories items, the collection was available in 90 stores across Chile, Peru, and Colombia. The launch included an immersive exhibition at Falabella’s flagship store in Santiago de Chile, showcasing replica driver suits and thrilling speed competitions in a Pit Stop and simulators, in collaboration with Red Bull Chile. A watch party for the season’s final race further engaged fans. The response was outstanding—in just six weeks, it became Falabella’s top-selling brand of the year, outselling the next brand by four times. Internally, Falabella’s men’s division earned recognition for the best campaign of the year.
Forever 21 – Coca-Cola
Forever 21, a favorite brand among style-conscious Gen Z consumers, partnered with Coca-Cola to launch a spring line of retro-inspired Coca-Cola and Diet Coke apparel and accessories for juniors and young men. Available in all 540 U.S. stores and online, the robust multi-SKU assortment featured trendy and timeless designs in women’s and men’s fashion, swimwear, accessories, beauty products, jewelry, hair accessories, and handbags designed to celebrate American culture and vintage styles. The collection was available globally and launch dates varied by market. Forever 21 supported the launch with an impactful marketing plan, including store takeovers, influencer promotions, teasers via text, social media, and digital content, eCommerce banners and pages, and a consumer sweepstakes. It was promoted across Forever 21’s social media and featured in WWD. The partnership delivered impressive results generating 190.7 million in media impressions, surpassing the team’s expectations.
LoFT – The Museum of Modern Art
MoMA Design Store has had a long standing presence in Japan for over two decades. The fruitful licensing partnership between MoMA and the LoFT Company, one of Japan’s largest specialty and lifestyle retailers, began in 2016 with LoFT assuming the operation of all MoMA Design Stores in Japan. With flagship stores in Tokyo, Kyoto, and Osaka, as well as shop–in-shops in major Tokyo shopping districts like Shibuya, Ginza, and Ikebukuro, and a robust eCommerce business, MoMA currently reaches 3.7 million Japanese locals and tourists annually through these channels. The LoFT-operated stores and shop-in-shops reflect the MoMA Design Store brand through their design and product selection, highlighting the connection to MoMA’s New York retail locations and to the Museum itself. MoMA Design Store Japan works closely with the New York retail team to align on product assortment, following the mission of providing curator approved products for everyday life.
Modern Works – Kodak
Modern Works has redefined retail innovation and creativity! Since 2019, they have opened 15 road shops, 79 speciality stores, and established a robust online presence. Last year, they launched the KODAK Corner Shop in Seongsu, Seoul’s trendy cultural hub known as “The Brooklyn of Seoul.” The store offered a wide range of Kodak-licensed products, with the opening event featuring a photo studio where visitors captured special moments on film. Modern Works also opened a flagship store in Myeong-dong, one of Korea’s most expensive commercial districts. The store, the second largest of their standalone shops, showcases Kodak’s rich heritage and archives on the second floor. Their innovative approach, including pop-ups and immersive brand experiences, has driven significant growth and enhanced brand recognition. Modern Works’ creativity and excellence make them a worthy recipient of this prestigious award.
