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Bloomingdale’s – Wonka
In a delightful collaboration, Warner Bros. Discovery and Bloomingdale’s have created a new pop-up experience that immerses you in a world of pure imagination. Inside this charming pop-up shop, you will find exclusive delightful gifts inspired by the holiday big-screen extravaganza and the renowned chocolatier, Willy Wonka.
In addition to the in-store pop-up and a digital interactive hub featuring a wide selection of enchanting designer items, this extraordinary collaboration also presented Wonka Holiday Windows at Bloomingdale’s flagship location on 59th Street. This year, the event was hosted in partnership with Broadway Cares/Equity Fights AIDS. With our carefully curated and exclusive gifting assortment, as well as our collaboration with Broadway Cares, Bloomingdale’s retail partnership with Wonka is alive with the enchantment of the holiday season.
Hamleys – Wizarding World
Welcome to Hogwarts! Step into the enchanting Wizarding World with Hamleys at their flagship London store. Explore an array of Harry Potter-inspired toys, collectibles, and more. The basement of the store is a magical array of Harry Potter merchandise covering 3,000 feet. From fabulous apparel, a giant LEGO Hagrid, a Sorting Hat, and even a flying golden Snitch, every nook and cranny of the room is filled with Harry Potter-themed products. There’s in-store entertainment, with Hamleys’ world-renowned toy demonstrators often dressing up as famous characters to bring the magic of Hogwarts to life. Experiential events include reading corners and face painting for World Book Day and wand demonstrations for Back to Hogwarts. Christmas 2023 saw a dazzling window display of Hogwarts house Christmas trees—on one of London’s most prestigious and prominent roads. There was also the launch of a bespoke collaboration—Harry Potter Hamleys bears—perfect for any aspiring witches or wizards and available in all four houses.
Miniso Development Hong Kong Ltd./ Miniso (Guangzhou) Co., Ltd. – Peanuts (WildBrain CPLG)
MINISO teamed up with everyone’s favorite beagle, Snoopy, and the entire Peanuts gang for a new partnership that delighted consumers and spread joy through fun and unique products around the world. The partnership launched in China in August 2023 and worldwide in October 2023, covering 5,500 MINISO stores around the world. The launch included more than 300 different products across toys, accessories, stationery, and more, initially launching with “Snoopy Birthday Party” and “Snoopy Summer Travel” collections.
Miniso Group Holding Limited – Sanrio Characters (Alifish)
MINISO is famous for offering a variety of trendy lifestyle products featuring IP design. Taking their Sanrio co-branded licensed merchandise from 2023 as an example, about 2,000 SKUs were on sale in mainland China while 2,300 were sold in various markets all over the world at the same time. Among them, 637 SKUs were brand new original products.
One reason why MINISO’s licensed merchandise is so popular to young customers and Sanrio fans is because of the innovative design. The product design is mainly inspired by the different personality of each Sanrio character, abundant IP material with various themes and sometimes the story background of the characters. Another reason is because of their impressive and creative marketing campaigns. In 2023, MINISO ran their first “Mystery Box Festival” and gained a total online exposure of 380 million.
Rinascente: Roma tritone – Pokémon
Blending the eternal beauty of Rome with the vibrant world of Pokémon, this captivating collaboration between La Rinascente and the iconic entertainment brand has created a unique and memorable retail experience for customers and fans. Going beyond a typical retail takeover, the immersive event encourages active involvement and enjoyment, not just seeing. Seven store windows highlight key Pokémon products—including a trading card game, Nintendo Switch games, and toys—while inside, Roman-inspired design pays homage to the Eternal City and its history. Pillars and walls are adorned with Pokémon, the 16-meter handcrafted 3D aqueduct arches showcase a Pokémon underwater scene, and Pikachu himself wore a unique Rome-themed outfit for a special meet-and-greet with fans. The Pokémon Pillars invite engagement, letting customers explore releases and trade cards, Nintendo Switch consoles offer digital adventures in Pokémon Scarlet and Pokémon Violet, and the Roman ambience provides an alluring visual feast as customers browse Pokémon products.
The Natural History Museum, London – Jurassic Park 30th Anniversary
To celebrate the 30th anniversary of Universal Pictures and Amblin Entertainment’s Jurassic Park, The Natural History Museum in London hosted an incredible pop-up shop for fans. The retail experience was live from February to September 2023 and featured the iconic Jurassic Park gates, dinosaurs, photo opportunities, foliage and more. The shop was filled with Jurassic Park merchandise across several licensees, including Mattel, LEGO, and Rubber Road, as well as bespoke Jurassic Park x Natural History Museum products. The Jurassic Park 30th Anniversary shop was the most successful retail takeover that the Natural History Museum has hosted.
Walmart – Kids Apparel Spinners
Walmart deserves “best retailer” for the success of its folded tee Spinner initiative, a strategy brought and curated by Mad Engine Global. The program launched in the Boys and Girls space during BTS 2023. The spinner model, while not new in the industry, brought an innovative and creative approach to their merchandising and customer needs. Instead of being limited to eight styles a rack, which had poor shop-ability, the spinners allowed Walmart to increase their licensed styles to 20 while elevating the customer experience through signage and QR codes. Building on the industry’s desire to embrace sustainability, the spinners significantly reduced plastic waste in the market by 25 million hangers per year, reducing the cost of goods for Walmart and the retail price for customers, exponentially growing the kid’s business. The spinner performance last fall was nearly 3x greater productivity per store and style over the previous year’s hanging licensed tee assortment.
Williams Sonoma – Bridgerton
The Williams Sonoma and Bridgerton collaboration is a unique partnership that seamlessly integrated the popular Netflix series, Bridgerton, with Williams Sonoma’s renowned high-quality goods. The collection, which included over 20 items, ranged from table linens, dinnerware, and baking mixers to an assortment of decadent artisanal treats like scones and captivating confections. Each product was thoughtfully designed to reflect the aesthetic of the series, from the elegant design details to the sumptuous color palette. The collaboration stirred tremendous excitement among fans, including a flurry of social media activity with fans eagerly sharing their purchases and experiences. Fans loved being able to bring a piece of the series’ charm into their own kitchens and homes.
