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Bloomingdale’s – Bridgerton
Bridgerton took over the New York flagship Carousel at Bloomingdale’s with an immersive pop-up that transported guests to a Regency garden party filled with brands like Malone Souliers and Cult Gaia, as well as diverse creators like Sheila Bridges x Wedgwood and Hope for Flowers by Tracy Reese. The garden party came to life through a series of designer meet-and-greets and tea tastings.
Main windows were animated with Bridgerton dressing rooms, balls, parties, a giant neon carriage, and featured series costumes. Passersby could hear the soundtrack blasting onto the street daily. As a surprise event, live Regency musicians performed in the windows. Outside of New York, the Lady Whistledown papers took over the Bloomingdale’s website and social, spreading the news and curating the collection. The pop-up outperformed expectations with items selling out within weeks, namely our best seller, the Sheila Bridges x Wedgwood collection, showing that fans “burned for” the collab.
BoxLunch – Hello Kitty and Friends
BoxLunch and Sanrio launched an interactive Hello Kitty and Friends Kawaii Mart shop-in-shop in-store activation across eight locations in key markets across the U.S. Anchored by an exclusive collection, the experience featured a real-world Kawaii Mart featuring interactive props inspired by the assortment. The Hello Kitty and Friends Kawaii Mart collection included products in apparel, home goods, bags, and more. Select locations featured weekly events including DJs, giveaways, and meet-and-greets with the official Hello Kitty costume characters. The collection launched in Q4 with chain-wide support, featuring bespoke window displays and in-store video content across all 211 BoxLunch stores. The program was complimented by a dedicated landing page, sweepstakes, and campaign emails, with posts across Instagram, TikTok, Facebook, and Twitter garnering over 2.8 million impressions and 3.69% total engagement rate across all channels.
Hot Topic – Harajuku Collective
Hot Topic teamed up with Japanese animation house Studio Ghibli to deliver its biggest brand collab ever—a Harajuku Street-inspired collection of 65 exclusive apparel and accessories featuring fan-favorite characters and artwork from popular Studio Ghibli films. The collection made its global debut at the first-ever Hot Topic booth at San Diego Comic-Con to great fanfare, followed up with a launch in all 630+ Hot Topic stores and web, and culminated in a limited-run retail pop-up in the heart of Harajuku, Tokyo. Over 25 SKUs sold out and the overall collection saw an average sell through of 93%.
La Rinascente – Pokémon
This immersive Pokémon takeover at the exclusive La Rinascente department store in Milan welcomed families to an exciting in-store installation centered around a large pop-up space in the new “Airsnake” area of the store. La Rinascente’s Café was given a Pokémon makeover while the store’s windows facing the majestic DUOMO were adorned with three of Pokémon’s key pillars—the Trading Card Game (TCG), Nintendo Video Games, and licensed products from high-end brands including Dolly Noire (apparel) and Balmain (apparel and footwear). A launch event with the Italian influencer Federic95 was followed by two weeks of exciting activities, including a Pikachu costume character to meet and greet delighted visitors to the store. Fans could challenge like-minded Pokémon enthusiasts into battle at the TCG table or browse an amazing collection following the evolution of Nintendo consoles and Pokémon video game titles drawn from across the brand’s history.
Saks Fifth Avenue – The Batman
To celebrate The Batman’s film debut, Saks Fifth Avenue’s New York Flagship store designed custom window displays transporting shoppers directly into the film version of Gotham City. Inside, guests perused a pop-up shop showcasing The Batman-inspired apparel from EleVen by Venus Williams, Maison Labiche, and Lanvin as well as accessories, beauty products, toys, and collectibles. The exclusive merchandise collection was also available to shop online on Saks.com.
Target – Stranger Things
For season four of Stranger Things, Netflix partnered with Target to develop the ultimate campaign, celebrating the Stranger Things fans. This fan-centric approach allowed us to curate an assortment that all guest segments can enjoy. From a fan-artist capsule collection to a beauty collaboration with Mac to exclusive collectibles, this campaign truly brought the Stranger Things series to life “4” all fans.
Through custom spots, BTS footage of fan artists, live shopping, and social storytelling, we were able to fuel the love Target guests have for Stranger Things. For merchandising, we partnered with Target and their agency to have Kyle Lambert, the ultimate Stranger Things artist, curate the in-store and .com experience. Our focal end cap included lenticulars that transported guests from California to the Upside Down, which left superfans asking to take the display home.
Wandelhalle Hamburg – Wizarding World
From August 1, 2022, Harry Potter fans could visit the only Wizarding World inspired pop-up store in German-speaking countries located in the Wandelhalle of Hamburg’s main train station. The Wizarding World Shop by Thalia fascinates visitors with a unique store design and immense product ranges inspired by the beloved Harry Potter and Fantastic Beasts films.
The store’s lease is limited in time and ends on July 31, 2023. In the shop fans can also purchase tickets for the stage play Harry Potter and the Cursed Child. The barrier-free area of the store in the Wandelhalle is 221 square meters and is spread over two floors. The store also offers new generations a great opportunity to get to know the magic of Harry Potter. Over 2,000 fans from all over Germany celebrated the great opening. Since then we were able to draw more than 125,000 fans in five months into the store.
