Fabacus & Nobody’s Child – Digital Product Passport Collection
The latest iteration of the Nobody’s Child x Happy Place range builds on a first in U.K. licensed fashion, launching Digital Product Passports (DPP) to transform sustainability transparency. This initiative allowed consumers to scan a QR code, accessing real-time data on CO₂ emissions, water usage, sourcing, and ethical production, giving unmatched insight into the product’s sustainability credentials. By leveraging technology to empower consumer choices, this initiative redefined sustainable fashion, setting the standard for future Digital Product Passport use in licensing.
FILA & BBC Earth
BBC Earth, the world-renowned green IP, partnered with iconic sustainable sportswear brand FILA to bring the Serengeti Plains to life in a groundbreaking collaboration championing sustainability and nature conservation. This exclusive collection showcases cutting-edge eco-materials—including low-carbon EcoFi Cycle recycled yarn and recyclable three-layer nylon—seamlessly blending superior performance with environmental responsibility. The designs encapsulate FILA and BBC Earth’s shared vision of a greener future, inviting consumers to embrace sustainability through active participation in recycling initiatives. Together, the collaboration redefines eco-conscious innovation while inspiring collective action to safeguard our planet.
LUSH & Paramount – Teenage Mutant Ninja Turtles Collection
Lush delivered a less plastic and more vegan collaboration with an exclusive range of limited-edition exclusive products for the bath, shower, body, and hair. The whole collection was designed to shell-ebrate innovation that removed the need for single-use plastic and encouraged shoppers to grab a slice of 100% naked products. The collection consisted of over 10 SKUs, with each product tailored to the TMNT franchise. For launch, we supported with a full in-store retail marketing campaign as well as experiential and a social campaign to support. The collection was a best seller for Lush, with key lines becoming Lush’s best-selling products during the summer.
Primark & Disney – The Lion King Campaign & Repair Workshop
Primark’s Lion King x Primark collection exemplifies a pioneering approach to sustainable fashion, celebrating Disney’s The Lion King anniversary with a focus on environmental responsibility. In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials. To promote garment longevity and reduce textile waste, Primark hosted ‘Love it for Longer’ repair workshops in London and Dublin. These sessions equipped customers with mending and customization skills, encouraging the repair and reuse of clothing. By integrating innovative design, customer engagement, and measurable environmental impact, the Lion King x Primark collection sets a benchmark in sustainable fashion collaborations.
The Smiley Company – Future Positive Creator’s Fund Apparel
The initiative was born out of Smiley’s Future Positive sustainability initiative, corresponding with our partnership with the United Nations to deliver UN-SDG Goal 12: Responsible Consumption and Production. It has been designed to assist emerging creators in transitioning towards a more ethical, responsible approach to design, sourcing, and manufacturing. This year, the fund has proudly supported Saul Nash, Christian Cowan, and Theophilio by providing the Smiley brand for them to incorporate in their designs while utilizing sustainable practices.
