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Licensing U

Licensing U @ BLE

Licensing U breaks down everything you need to know about the $315-billion licensing industry. Licensing U content will be available on demand ahead of Brand Licensing Europe, enhancing the value of the event for all attendees and exhibitors. The Basics track provides an essential introduction to how the licensing industry works; Spotlight offers insight into key segments; and Tactics and Strategies explores the trends impacting the global brand licensing industry.

Licensing International members receive an additional 10% discount on Licensing U. Click Here to Access the Discount Code

Ahead of BLE

The new Licensing U program includes six pre-show online sessions (each supported with complementary downloadable materials) to arm attendees with the practical information they need before arriving at BLE. Highlights include:

Licensing 101: The Basics of Licensing
The Legal & Financials of Licensing: What You Need to Know
Style Guides: How to Present Your Brand to the Market
Trend Forecasting
A Global Market Overview with Licensing International
Top Tips for a Successful Visit to BLE


Once at the show, Licensing U participants are invited to join the new Orientation Sessions and Show Tours led by the BLE team from 9:30 on Tuesday and Wednesday 20 & 21 September, starting in the License Global Theatre. They will also be welcome to take part in exclusive speed networking and mentoring sessions with industry experts and key players in licensing.

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