White Papers & Case Studies
Licensing International’s partners make white papers and case studies available to members of the brand licensing community that address key issues and trends for the global industry.
7 Key Components of Any Good Anti-Counterfeiting Action Plan
Counterfeits are a huge and growing problem for companies in the licensing business. In fact, the value of counterfeiting of all sorts reached $1.2 trillion in 2017, and is projected to rise to more than $1.8 trillion in 2020. This exclusive white paper, presented in partnership with Octane5, outlines actionable strategies for licensees and brand owners to fight counterfeiting and protect their brand image.
