Sharing knowledge on how innovation and technology affect the ways organizations build and maintain brands

Our goal is to focus on the way that innovative ideas often come from piecing together seemingly disparate trends or practices that are taking place in different industries or among different groups or cultures. There is never a single “theme” at BRITE . The topics at any given conference include a mix of presentations about the implications of emerging technologies (3D printing, machine learning, augmented reality, blockchain technology, etc.), best practices and new developments in business strategy (digital marketing, talent recruitment, new revenue models, brand purpose, etc.), and changing societal and consumer trends and issues (fake news, the metaverse, the future of work, #MeToo, social memes, etc.).

The conference is driven primarily by 20-minute keynotes and fireside chats, with a mix of some panels and breakout workshops as well — and, usually, a little moment of pure entertainment as a mental palette cleanser. Our audience is as diverse as our presenters, largely made up of experiences executives from a wide range of brands, agencies, and consultancies, along with entrepreneurs, and, of course, a mix of students, staff, and faculty from the Columbia University community and other academic institutions.

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