Creating an Anti-Counterfeiting Action Plan
Our global economy and the rise of e-commerce have made combating IP theft a more complex challenge than ever before. Join us on Sept. 10 as we gather law enforcement experts alongside licensors who will share their own experiences and success stories, so that you can build your own action plan to fight counterfeiting. Breakfast will be provided.
8:30 – 9:00 Breakfast/Sign In
9:00 — 9:05 Welcome – Marty Brochstein, SVP, Information, Licensing International
9:05 – 9:35 “An MLB Perspective: The Scope, the Challenge, The Strategies” with Tanya Fickenscher, VP & Deputy General Counsel, Major League Baseball
9:40 – 10:10 “A Legal View: What Should Be in the Contract, And How to Proceed” with Pamela Deese, Partner, Arent Fox
10:15 – 10:40 “Law Enforcement Resources, And What You Can Do” with Benjamin Lifsey, Supervisory Special Agent at the FBI’s IP Rights Center
10:45 – 11:30 “Strategies for Enforcing Intellectual Property on Amazon” with Kaleigh Miller, Global Relations Lead, Amazon alongside Mandy McCarthy, Director of Brand Protection and Counter-Infringement, CCA&B (The Elf on the Shelf) and Marcus Cohen, Sr. Vice President, Counterfeiting Investigations and Enforcement, Recording Industry Association of America (RIAA)