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How Coca-Cola Builds Sustainability Into Its Licensing Program image

How Coca-Cola Builds Sustainability Into Its Licensing Program

Kate Dwyer, Senior Group Director, Global Licensing at The Coca-Cola Company, presents a case study on how Coke has established processes and procedures in its outbound licensing program to align with overall corporate sustainability goals, including communicating that message to its stakeholders.

Presenter


Kate Dwyer
Senior Group Director, The Coca-Cola Company

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