Join Licensing International for a fast, insight-packed briefing on what’s shaping licensing right now. This session will explore insights from the Licensing Brand Trends AI Report, highlighting the brands, categories, and consumer behaviours driving momentum across the industry.

Drawing on global consumer research and AI-powered trend tracking, the session will provide a clear view of where demand is building across entertainment, retail, toys, fashion, food, and digital experiences.

Reports are a key benefit of our Membership, so Licensing International members are free to attend.

Reports are a key benefit of our Membership, so Licensing International members are free to attend.

Presented by

Philippe Guinaudeau, CEO of The BrandTrends Group and a globally recognised authority on consumer behaviour in toys, games, licensing, and entertainment. With 33 years of international marketing and analytics experience, Philippe leads brand and trend tracking across 40+ countries, analysing 90,000+ brands bi annually to help retailers and brand teams make smarter range, promotion, and partnership decisions.

Who it’s for

Brand owners, licensees, agents, retailers, buyers, marketers, and anyone planning ranges, promotions, and partnerships who wants to move with confidence, not guesswork.

What you’ll learn

•  The latest global and regional licensing trends
  • Which properties and categories are capturing consumer attention
  • Insights into changing brand engagement across age groups
  • Practical takeaways for product development, partnerships, and retail planning

Format

Live online presentation, concise Q&A, and resources shared afterwards with members who attend.