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Turning Licensing Data into Strategic Insights image

Turning Licensing Data into Strategic Insights

It’s never been more important to make a data-driven case when selling a brand to potential licensing or retail partners, whether you’re discussing sales performance, ratings, impressions, demographics or any other set of data points. The numbers themselves are important, but the higher value comes from how they’re organized and interpreted, and used to tell a story. During this live discussion, sponsored  by Brainbase, you’ll get perspectives on the role data plays in creating and selling a licensing program.


Participants Include:

Menal McGrathMenal McGrath
VP Global Licensing for Moose Toys




Ed LabayEd Labay
VP-GMM at Hot Topic




Ted LarkinsTed Larkins
Global Head of Licensing for Brainbase




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