YPN at Hearst Tower
Join us on September 21st for a tour of the iconic Hearst Tower in NYC to celebrate the upcoming 95th anniversary of Popeye! Learn about the history and architecture of the tower and explore the Good Housekeeping Institute. Following the tour, Beth Nock, Brand Marketing Director at King Features, will present a case study that examines the brand strategy and positioning that has kept the spinach-loving sailor thriving for nearly a century.
Space is limited so register now!