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YPN: How Crunchyroll and Bioworld Cracked Digital Fandom

Date

April 14, 2021

Event Time

12:00 pm - 1:00 pm EDT
9:00 am - 10:00 am PDT

Location

Online

Event Info

This is a story of the perfect partnership. Crunchyroll had Japan’s biggest legacy property in the fastest growing genre in pop culture. Bioworld offered its direct-to-consumer (anime-focused) retail platform, Atsuko, to engage fans across multiple channels. Together, they built cross-category collections that delivered a powerful, integrated retail experience to highly engaged fan communities through digital marketing, social media, and influencer activities. Learn how Crunchyroll and Bioworld created the program and its impact on the fan community from the people that created it.

PANELISTS:


Preston Deanda
Brand Manager – Atsuko


Jasmine Reiko Downey
Licensing Specialist – Crunchyroll


Stephanie Kupperman
CEO – Licensing 360


Taylor Nairn
Brand Manager – Bioworld

PRICING:
FREE for YPN
$25.00 for Members
$75.00 for NON-members

GROUP REGISTRATION PROMO CODES:
GRPREG20: 5-9 get 20% off
GRPREG25: 10-19 get 25% off
GRPREG30: 20+ get 30% off

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  • Translation provided by Google Translate, please pardon any shortcomings