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Dependable Solutions Inc.
Dependable Solutions Inc (DSI) optimizes licensing processes for brand owners, agents, and licensees around the world. DSI serves 70 clients, in 10 countries, across four continents. DSI provides the fastest performance and highest levels of security available. DSI has built a reputation as the most reliable licensing management solutions provider with the strongest reporting capabilities, powerful dashboards, and the most accurate royalty calculations.
In 2022, DSI refined its solutions to include advanced SSRS reporting, improved mass data uploads, and integrated financial processing with SAP, NetSuite, MS Dynamics, and Xero. DSI launched The Service Bureau to support clients experiencing personnel disruption. The Service Bureau helps clients refine their database management, catch up on contract entry, improve workflow and commercial analysis, process royalties and forecasts, and comfortably manage audits. DSI partnered with Products of Change (POC) to enhance their sustainability tracking capabilities and with Scribos to help clients tighten up anti-counterfeit operations.
ELLALAN
ELLALAN is a vibrant, full-service law firm rooted in Hong Kong and well-connected with the rest of the world. Founded by two leading IP lawyers—Alan Chiu and Ella Cheong JP—ELLALAN has grown to become a more than 70-person operation with three office locations (namely HK, Beijing, and Guangzhou). It is now widely recognized by global legal publishers as one of the fastest-growing law firms in Asia.
ELLALAN has served over 2,000 clients, ranging from global conglomerates, MNCs, blue-chip companies, PRC state-owned companies and over 50 start-ups (including top HK unicorns) as well as high net-worth individuals and celebrities, with excellent on-the-ground experience and network in the Hong Kong and Mainland China licensing markets. Since 2016, ELLALAN has been extremely active in the licensing world, being the lead legal advisor on many cross-border and significant licensing transactions involving fashion and luxury brands, music, and movies, as well as technology and software.
Fabacus
Fabacus’ proprietary technology enables licensors to innovate and create never-before-possible campaigns in the licensing sector. Fabacus’ service enabled Activision and FashionUK to digitally activate their licensed consumer products by concealing smart QR codes and offering fans the opportunity to redeem exclusive rewards. This provided their retail partner ASDA with a unique proposition to engage and delight Call of Duty players, achieving 100% sell-thru with 40% of all products leading to consumer data capture and 100% fans redeeming their in-game digital item! Additionally, with sports powerhouse UFC and licensee Venum, fans across 93 countries scanned codes to enjoy unique brand experiences, resulting in a 12% repeat purchase rate driving more than €100,000 incremental sales, plus new consumer data for the UFC database. Similarly, with gaming heavyweight Ubisoft, Fabacus connected products across seven licensees to the in-game world of Assassin’s Creed, leading to 94% customer conversion rates, 200% ROI in incremental sales, and viral social pick-up online.
Flowhaven
There has been little evolution in the licensing operations technology field from startups during the last decades before Flowhaven. The reason is that it’s a unique niche market with its rules and complexities, known by a relatively small community of professionals. We coined the ‘licensing relationship management’ category because we believe the business model is one of the most authentic win-win business models, which goes beyond just managing workflows. We’ve heard customers say they can now nurture their licensing relationships proactively, and our analytics layer changed managing licensing from reactive to proactive, resulting in more revenue for our customers.
Octane5
In 2022, Octane5 expanded its support in collegiate licensing to include NIL management and fan rewards. Octane5 now delivers a seamless management platform that stretches from athlete signup, product review and royalties processing/payment through to fan engagement.
For The Ohio State University, Octane5 integrated a fan-engagement platform, Buckeye Nation Rewards, encouraging fans to scan authentication labels and leverage this platform in new ways. By aggregating OSU’s social media/marketing channels, Octane5 serves as a force multiplier for existing institution assets and delivers a rich source of fan data back to the university.
With The Brandr Group, Octane5 created a mobile-based NIL signup solution to streamline the time-consuming process for student athletes. Following student sign-up, product submissions, and athlete-level royalty reporting, per-athlete revenue distribution is all managed seamlessly. This program will also implement the consumer rewards platform, allowing TBG to deliver the best possible experience and promotional opportunities for their more than 9,000 student athletes.
Stephanie Pottick (Pottick Law & Protect for Success)
Stephanie grew up in the toy industry and worked with her father, Murray Pottick, at his toy company for over 14 years (on the business side). She worked with licenses like Sesame Street, Burger King, Wizard of Oz, and more. Although Stephanie loved working in toys, she was also passionate about helping others succeed by protecting—and making money from—their brands, so she went back to law school to become an attorney. What makes Stephanie unique? She strives to find ways to get deals to the finish line, identifies potential legal issues before they happen, makes complex issues easy to understand, guides companies to make better decisions by knowing how the legal stuff impacts their businesses, and she truly cares. This directly impacts their success. When Stephanie asked for permission to use clients’ names, each was excited and said she deserves to be recognized for this award.
