Reckitt Benckiser (RB) has launched its television ad for Snuggle – Air Wick Air Freshener.
LMCA engineered the licensing relationship between The Sun Products Corp., owner of the Snuggle brand, and Reckitt Benckiser.   The Snuggle Air-Wick product has broad placement at mass merchants and food and drug retailers across the US and Canada.  Click here for a link to the tv ad:  https://www.youtube.com/watch?v=SeGdOof3lpc
 
 

 
 
 
LMCA specializes in building brand extension licensing programs. Clients served consist of US and multinational consumer, commercial and not-for-profit organizations, including American Dental Association, AT&T, Black Flag, Craftsman, DieHard, Eddie Bauer, Fisher, Forbes, Heifer, Kenmore, Mack Trucks, Melitta, Boston Museum of Fine Arts, Lenovo, New York Philharmonic, Pepsi, Roto-Rooter, Snuggle, Tempur-Pedic, The “21” Club, Uniden, Westinghouse, Winchester and others. The firm is a 27 year old pioneer in strategic brand extension licensing and has engineered over 400 license agreements delivering $6 billion per year in licensed product sales at retail. LMCA’s work ranges from program conceptualization through full development and implementation. The firm also owns ProdigyWorks, which provides clients with ideation services by tapping into the brain-power of the top IQ’s in the world. LMCA has offices in New York, Atlanta, Boston, Nashville, St. Louis, and Shanghai, China, affiliates worldwide, and has experience in over 60 foreign countries.