2016 LIMA Global Licensing Industry Survey Now Available
2016 LIMA Global Licensing Industry Survey: Download Now!
LIMA’s second annual Global Licensing Industry Survey is now available for digital download, putting the latest statistics about the worldwide licensing industry just a click away.
Commissioned by LIMA and conducted by Brandar Consulting, LLC, the survey provides detailed breakdowns, quantifying worldwide royalty revenue and corresponding retail sales by product category, property type and geographical region. It also identifies the latest trends and offers forward-looking analysis of the $251.7 billion global licensing business.
According to the report, the market for products bearing the trademarked names and likenesses of cartoon characters, corporate logos and brands, major sports teams and more generated an estimated $13.9 billion in royalty revenues on $251.7 billion in retail sales in 2015.
The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members and priced at $750 for non-members.
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