Cooking Light and SodaStream Join Forces to Offer Delicious, Naturally-Sweetened Flavors for the SodaStream Home Soda Making System

NEW YORK and AIRPORT CITY, Israel, Oct. 24, 2013 /PRNewswire/ — Cooking Light, the leading epicurean brand positioned where great food meets good health, and SodaStream International Ltd. (NASDAQ: SODA), the world’s leading manufacturer and distributor of home beverage carbonation systems, today announced an exclusive relationship for SodaStream to produce and distribute a portfolio of co-branded, fruit-based syrups using all-natural flavors and sweeteners. This new suite of flavors, starting with Passionfruit-Mango and Kiwi-Pear, is uniquely designed to provide consumers with delicious options for carbonated beverages. Earthbound LLC, Cooking Light’s licensing partner, was instrumental in bringing these two brands together.
“Cooking Light is excited to team with SodaStream to launch this groundbreaking family of new flavors,” stated Diane Oshin, Cooking Light Group Publisher. “It’s the perfect match: Our principles on healthier eating and environmental sustainability are aligned, and we both recognize the value of providing consumers with a smarter alternative to conventional carbonated beverages.”
“We are happy to welcome Cooking Light to the SodaStream family, enabling us to tap into their loyal and beloved brand in the healthy lifestyle space,” stated Daniel Birnbaum, CEO of SodaStream. “This series of new flavors uses a proprietary formula that is naturally sweetened and free of artificial flavors. We are confident that by joining forces with Cooking Light, SodaStream will reach a sophisticated audience of food and beverage connoisseurs with our message of consumer empowerment and better living.”
Earthbound LLC’s Co-Chairman, Jeffrey Cohen further added his excitement for this program stating, “Earthbound is proud to have brought these two companies together, bringing new and unique drink choices to the marketplace.”
The products are expected to debut at retail during the first quarter of 2014.
About Cooking Light
Cooking Light is the nation’s leading epicurean magazine brand with the largest audience and most epicurean editorial. It is the only epicurean brand positioned where great food meets good health. Cooking Light received two James Beard Foundation 2013 Book, Broadcast and Journalism Awards. The brand delivers innovative recipes, nutrition advice, and resources to live a healthful lifestyle via its magazine, website, and portfolio of cookbooks; across all tablets; through the highly-acclaimed Cooking Light Quick & Healthy Menu Maker app; and on social media platforms, including Facebook, Twitter (@Cooking_Light), Pinterest, Instagram (@cookinglight), and Google+. Cooking Light is part of the Time Inc. Lifestyle Group, a division of Time Inc., (NYSE: TWX) the largest magazine media company in the U.S.
About SodaStream
SodaStream International is the world’s leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.
To download SodaStream’s investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.
About Earthbound LLC
Earthbound LLC manages a portfolio of popular brands, patented products and technologies which it markets directly to major American retailers and preferred suppliers. Earthbound licenses its clients’ intellectual property either directly to retailers or to their preferred suppliers and works hand-in-hand with the retailer/preferred supplier on a long-term basis to manage the business and drive retail sales using its in-house product design and marketing resources. Earthbound’s decade-long track record of installing large branding programs at mass-retailers has generated billions of dollars in retail sales with programs such as Isaac Mizrahi at Target & QVC, Fieldcrest at Target, XOXO at Macy’s, Charisma at Bloomingdales, and Better Homes & Gardens at Wal-Mart. For more information, visit www.earthboundllc.com.
Cooking Light Contact:
Erin Clinton
Communications Director, Cooking Light
212-522-2710
Erin_Clinton@timeinc.com
SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462
yonahl@sodastream.com

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