A Sweet Partnership: Bimbo Bakeries USA (Entenmann’s, Thomas’) Signs Brand Central as Exclusive Licensing Agency
Los Angeles, CA — Brand Central is excited to announce our newest client – Bimbo Bakeries USA, a leader in the baking industry, known for their iconic portfolio of brands including Entenmann’s®, Little Bites®, Thomas’®, Boboli® and more. Entenmann’s, with its 120-year history of making delicious baked goods, continues to make life sweeter for families with their fresh assortment of sweets and snacks. Thomas’, known for its iconic English muffin, is the leader in the breakfast bread category and a staple brand in so many US homes!
Brand Central has been tapped to help the Bimbo Bakeries USA brands extend into new food and merchandise consumer product categories as well as unique partnership collaborations. Additionally, Brand Central will also help expand Bimbo Bakeries USA’s product range by strategically securing the rights to Intellectual Properties to drive growth and enter new opportunity spaces through new licensed products.
“We are so thrilled to have these passion brands as part of our client portfolio,” said Ross Misher, CEO Brand Central, “The affinity for brands like Entenmann’s, Little Bites, Thomas’ and Boboli span generations and are prime for brand extension in multiple categories, especially food. We are looking forward to finding ideal licenses for Bimbo Bakeries USA to acquire across their vast bread and sweet goods portfolio.”
“We are excited to have found such a strategic partner in Brand Central,” said Alicia Rosas, Vice President of Innovation at Bimbo Bakeries USA. “We are looking forward to seeing how our many beloved brands can be extended into new and unexpected categories.”
About Bimbo Bakeries USA
Bimbo Bakeries USA is a leader in the baking industry, known for its category-leading brands, innovative products, freshness and quality. Our team of 20,000 U.S. associates operates more than 60 manufacturing locations in the United States. Over 11,000 distribution routes deliver our leading brands such as, , Arnold®, Artesano™, Ball Park®, Barcel®, Bimbo®, Boboli®, and Brownberry®. Entenmann’s®, Little Bites®, Maier’s®, Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®, Stroehmann®, and Thomas’®. Bimbo Bakeries USA is part of Mexico’s Grupo Bimbo, S.A.B de C.V., the world’s largest baking company with operations in 33 countries.
About Brand Central LLC
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, trend intelligence, and manufacturer representation to some of the world’s most recognized brands, including Mars Wrigley, Kraft Heinz, Tapatio Hot Sauce, and Takis – just to name a few. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310.268.1231 or visit www.brandcentralgroup.com.