London – Leading UK independent producer and distributor Acamar Films has appointed industry expert Andrew Carley as its new Executive Director, Global Licensing, as the company accelerates its international growth ambitions for Bing.

Working closely with CEO Mikael Shields and the senior management team, Andrew will lead Acamar’s global licensing strategy, putting consumer products at the heart of the company’s next phase of expansion, bringing Bing to even more young fans and families around the world.

Andrew joins the company with an impressive track record of building global licensing businesses and growing some of the world’s best-known children’s IPs. As EVP of Global Licensing at eOne, he was part of a team that expanded the licensing division to 100+ personnel across hubs in New York, Melbourne, São Paulo, Hong Kong, and Shanghai, helping transform Peppa Pig into a globally respected IP.

Andrew joined BBC Studios in 2021 as Director of Global Consumer Products, a role he held for three and a half years. In that role he led a team of more than 30 people across London, New York, Sydney and Beijing, overseeing a portfolio of properties that included BBC Earth, Doctor Who and the global hit Bluey. He then spent 18 months as Director of UK, EMEA and Asia Consumer Products.

His career also includes roles at CPLG and Marks & Spencer, as well as founding and running his own licensing agency, Tilt Licensing.

Mikael Shields, CEO of Acamar Films and Producer of Bing, says: “We’re all delighted to have Andrew joining us as a colleague. He brings rare global experience, strong category expertise, and an incredible reputation in the international licensing industry. He will now lead our global licensing expansion on Bing and we’re all excited to work with him.”

Andrew Carley adds: “The quality of Bing’s programming and Acamar’s ambition for its global expansion makes this a very exciting move. I’m delighted to join a committed team and to bring my licensing and consumer products experience to the next phase of Bing’s growth.”

About Bing – The Global hit IP that supports healthy child development
Produced by Acamar Films, with Dublin-based studio Brown Bag Films, Bing has seen extraordinary success since it launched in the UK in 2014, winning the International Emmy for Best Children’s Programme, the Writer’s Guild Award for best writing in a children’s programme, and a BAFTA nomination for best children’s programme. Adapted specially for television, from the original books by Ted Dewan, Bing celebrates the joyful, messy reality of pre-school life and supports healthy child development by finding the big stories in the little moments. Bing is licensed in 130 territories worldwide and continues to “move and delight” Bingsters and their grown-ups through an increasing range of award-winning films, books, magazines, apps, consumer products, digital, live shows and cinema experiences. Please visit: www.uk.bingbunny.com

About Acamar Films
Acamar Films is an independent production company based in Camden in London which produces, distributes, markets and licenses its international award-winning pre-school animated series Bing. The company was founded in 2005 to create and produce film and television projects to “move and delight audiences worldwide”. Its CEO Mikael Shields has over 35 years’ experience and an international reputation for identifying, developing, financing and producing a wide range of hit film and television projects including Nick Park’s Oscar winning Wallace & Gromit, the global phenomenon that is Pingu, BAFTA winning Hilltop Hospital, the multi-award winning Flatworld and Aardman Animation’s Rex The Runt. Other projects include Noddy, Funny Bones, Operavox, The Animals of Farthing Wood, Narnia, The Borrowers, Pond Life and LAVA LAVA. Mikael has led muliti-award-winning creative teams in senior roles at the BBC, EVA Entertainment, Pearson Television, Atom Films, Ealing Studios and now at Acamar Films. Visit us at www.acamarfilms.com