Afro Unicorn™ partners with Retail Monster for Licensing and Retail Representation for the Heralded Girl’s and Women’s Lifestyle Brand
LOS ANGELES (June 23, 2022) — Entrepreneur, innovator and founder April Showers today announced a new partnership with industry leading licensing agency Retail Monster to further drive the licensing and retail launches for her unique and iconic Afro Unicorn™ lifestyle brand across the globe. The move was designed to bolster brand and retail momentum for Afro Unicorn, as well as its foundational mission to provide a platform to uplift, promote and remind children of color how unique, divine, and magical they truly are.
“It’s extremely important for all our partners to understand our brand’s mission to help normalize black beauty worldwide,” says April Showers, Afro Unicorn CEO and Founder. “With over 20 licensees we felt it was necessary to seek the best management team around to assist with managing our current program and to bring greater awareness of the brand globally through entertainment and gaming.
“We are convinced Retail Monster really understands the mission of our brand,” she continues, “and are fully equipped to spread that brand awareness to the masses. We feel strongly that they too believe Afro Unicorn is needed in the world now more than ever.”
Launched in 2019, Afro Unicorn already has a product line that includes party supplies, accessories, toys, apparel and more to remind women and children of color that: You are Unique, Divine, and Magical.
According to Michael Connolly, CEO & Founder for Retail Monster: “April’s vision, passion and drive are infectious, and the opportunity to help craft the licensing and retail evolution of Afro Unicorn is a responsibility our entire team is humbled to accept.
“In an ever-changing world, it’s refreshing to work with an authentic brand that will resonate in meaningful ways for today’s kids,” adds Connolly. “Retail Monster is committed, engaged and thrilled to bring this story to life at retail for this empowering children’s and women’s lifestyle brand.”
About Founder + Innovator April Showers
Two years prior to its launch, the brand’s founder and multi-business owner, April Showers, saw a need in today’s market for a brand that spoke to and strongly represented all the fierce women she knew in her life. Working with a graphic artist, April shared her vision and together they created a magical unicorn of color. In 2019, Afro Unicorn™ was born.
About Afro Unicorn™
The Afro Unicorn™ mission is to provide a platform to help uplift and promote other unique powerful women and children of color. Afro Unicorn’s goal from the beginning was to normalize Black Beauty – to give black and brown girls a unicorn that represents them and encourages them to love the skin they are in and embrace the crown on their heads. Afro Unicorn™ is a Lifestyle Brand created to remind children of color how unique, divine, and magical they truly are.
About Retail Monster
Launched by an executive team that brings over 70 years of retail, buying, sales, marketing, finance, and licensing experience to its clients, Retail Monster utilizes its relationships with best-in-class manufacturers and retailers to deliver strategic licensed programs to shelf. Established in March 2016, Retail Monster operates office locations out of Los Angeles, New York, Orlando, Bentonville, Ark., and London, United Kingdom. www.retailmonster.com