• First North America event will run in a hybrid format October 27-28th in New York City
• Topics addressed to include retail, consumer trends, content, and digital transformation

 SANTA MONICA, Calif., February 18, 2021 – Global Licensing Group is launching Brand & Licensing Innovation Summits (B&LIS) in North America and Europe to celebrate the power of brands and brand extension and provide trends and forecasts, retailer insights, spotlights on growth categories and deep dives into digital and content innovation.

Content will be curated by the License Global editorial team in association with industry trade body Licensing International. The first B&LIS will run in the European market and premiere as a virtual event June 9-11 and each day will spotlight a different topic.

• Day 1: Trends and retail
• Day 2: CSR + sustainability with a programme exclusively curated by Products of Change
• Day 3: Content and digital transformation

The second edition of B&LIS will focus on the American market and takes the form of a hybrid summit October 27 and 28 with the in-person element hosted in New York with live-streamed sessions offered to those unable to travel. More details about the agenda coming soon.

“We spent many, many hours talking to the industry before launching B&LIS, and our research confirmed there is huge appetite for forward-looking content that highlights the innovations, insight and future trends that will drive the success of brands and businesses post-pandemic,” explained Anna Knight, VP of Licensing, Informa Markets.

The Brand & Licensing Innovation Summits will complement the Global Licensing Group’s current trade show portfolio, which includes Licensing Expo (August 10-12, Las Vegas) and Brand Licensing Europe (November 17-19, London).

Knight added: “Our trade shows very much focus on deal-making, networking and trend spotting whereas the newly launched B&LIS summits are a complementary thought-leadership opportunity for the industry to learn from and debate with experts inside and outside the world of licensing. They will provide inspiring and exclusive content on future-looking actionable trends and enable delegates to better navigate the changing licensing landscape.”

Register your interest now for the European and the North American Brand & Licensing Innovation Summit at www.brandlicensinginnovationsummit.com.

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For media information:
Lauren Lloyd
310-266-4792
licensingpr@informa.com

About Brand & Licensing Innovation Summit
The Brand & Licensing Innovation Summit (B&LIS) is an event series that brings annual conferences focused on the brand licensing industry to the two largest licensing markets globally, North America and Europe. Geared toward middle-management, business leaders, and owners, the annual events address the latest industry trends and topics of their respective region through thought-provoking keynotes, panel discussions, roundtables, and workshops. B&LIS is organized by the Global Licensing Group at Informa Markets. The summits are designed to complement the Global Licensing Group’s trade shows and information products, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, and License Global magazine.

About Licensing Expo
Launched in 1980, Licensing Expo is the world’s largest and most influential annual tradeshow dedicated to licensing and brand extension. Every year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries. Licensing Expo is a part of the Global Licensing Group at Informa Markets, the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together.

About Global Licensing Group
The Global Licensing Group at Informa Markets is the licensing industry’s leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai, Brand & Licensing Innovation Summit, License Global magazine, and License Global Daily E-News. Global Licensing Group events are sponsored by Licensing International.