For the first time since the founding of Masha and the Bear, Animaccord has conducted a large-scale rebranding, releasing a new Core Guide that presents huge renovations

A new logo looks more elegant and modern; new corporate colours offer greater print opportunities as well as updated corporate fonts and new décor encompass the best graphic trends.

Maurizio Distefano Licensing, agent for Masha and the Bear in Italy, is happy to share with all licensees and future partners the opportunity to refresh the upcoming collections of Consumer Products, proving that evergreen Masha and the Bear brand has become a “new classic” that never stops renewing itself.

In the main style guide, all licensees can now find new images and poses of the characters, high-quality backgrounds, new colour palettes, icons, patterns and graphic elements. To make the branding process easier there have been added fresh design solutions, stills from the latest episodes, new textures, updated vector graphics, along with new quotes from Masha.

Also, two new guides on packaging and point of sale have been developed with ready-made designs for different types of packaging that can be easily adapted to the desired height for a product and will be ready to print. In the POS guide, ready-made options for any budget can be found, to create impressive and immersive experiences in point of sales, to enchant more and more all Masha and the Bear little fans.

To demonstrate the variability of the use of the new branding and its elements, a catalogue of various products has been created. Be the first to discover the “new classics” of this rebrand.