Limited-Edition Candle Collection Reimagines the Legendary Illustrator’s Nostalgic Artwork, Capturing the Warmth of Tradition and the Quiet Joy of Shared Memories

New York, NY — Home fragrance brand Apotheke has forged an exclusive licensing deal with the Norman Rockwell Family Agency, to launch a collaboration.

The limited-edition seasonal collection brings Rockwell’s holiday artwork to life through festive fragrance, pairing Apotheke’s signature all-natural scent formulations with specialty vessels and packaging featuring several of the artist’s classic illustrations.

This collaboration was facilitated by IMG Licensing, the Rockwell’s family’s global licensing representative. The collection, priced between $48 and $78, launched October 15 at apotheke.com as well as Crate and Barrel, Nordstrom, Bloomingdale’s, Dillard’s, and Blue Mercury.

The Norman Rockwell x Apotheke collection features two returning seasonal favorites alongside one new fragrance.

Cardamom Chestnut, a blend of black cardamom, roasted chestnuts, creamy vanilla, and warm woods, and Juniper Birch, an aromatic mix of crisp juniper berry, fresh fir balsam, spicy white pepper, clove, woodsmoke, birchwood, and amber, are joined by the new Peppermint Taffy, a gourmand mint-sweet fragrance of cool peppermint, fresh eucalyptus, spun sugar, crushed candy cane, sea salt, and a lingering warmth of vanilla extract.

Each fragrance is available in a 10.5 oz Classic Candle and a 26 oz 3-Wick Candle, both poured into specialty vessels showcasing  Rockwell illustrations.

The collection also introduces a Petite Candle Trio Gift Set, featuring a 5-ounce candle in each of the three scents, packaged in a gold box wrapped in a decorative sleeve featuring one of the artist’s American landscapes.

“The Rockwell Family is delighted to partner with Apotheke as they introduce their beautiful candles for the holidays,” says Margaret Rockwell, Manager of the Norman Rockwell Family Agency. “Norman Rockwell’s Santas, happy children and merry scenes will help light up the season with joy and good cheer.”

“Every holiday season, my mother would bring out her Norman Rockwell plates, and just seeing those familiar scenes again, the same ones we looked forward to all year, meant the holidays had truly begun. That feeling of comfort and familiarity has stayed with me my whole life, and it’s exactly what we set out to bottle with this collection,” says Chrissy Fichtl, Founder of Apotheke. “Working with Norman Rockwell’s artwork wasn’t just a creative collaboration for me. It was a chance to share the same sense of warmth and nostalgia that made the holidays so special growing up, poured into scent.”

“Norman Rockwell’s work has an extraordinary ability to capture the warmth, nostalgia and everyday moments that connect generations. We’re thrilled to see Apotheke bring that spirit to life in such a thoughtful and contemporary way, creating a collection that honors Rockwell’s enduring legacy while introducing his work to new audiences,” said Marianna Fundator, Senior Director, IMG Licensing.

Priced between $48 to $78, and will be available at apothekeco.com and select retail partners, including Crate and Barrel, Nordstrom, Bloomingdale’s, Dillard’s, and Blue Mercury.