Arsenal F.C. Selects Fermata Partners as its North American Licensing Agent

ATLANTA, GA  (July 26, 2016) – Fermata Partners, an Atlanta-based consumer products licensing agency, has forged a relationship with Arsenal Football Club, adding the London-based club to the firm’s growing roster of top global brands.


Fermata Partners will work to expand the club’s retail business in North America through the establishment of partnerships with key manufacturers (licensees) and retailers. 


“We are delighted to welcome Fermata Partners as our Official Master Licensee in North America,” said Simon Lilley, Arsenal’s Retail Director.  “We see significant opportunities in North America due to our tremendous support across the region and this agreement will give our supporters the chance to buy a wide range of official Arsenal products locally.”


Fermata Partners has already executed several key agreements for Arsenal F.C., with the first deliveries of product expected in the marketplace in third and fourth quarter of 2016. 


“As one of the best supported international clubs in North America, Arsenal is highly sought-after by licensees, retailers, and consumers,” said Scott Bouyack, founding partner of Fermata Partners. “We are proud to work on behalf of this iconic club, and look forward to collaborating with Arsenal to innovate and deliver new product to its current and future supporters in the region.”


U.S. fans will have an opportunity to see Arsenal F.C. in-person on July 28, when the club squares-off against the best of MLS in the 2016 MLS All-Star Game in San Jose, CA. Arsenal will also play a friendly match against Chivas de Guadalajara on July 31 in Los Angeles, CA.


Within its international football practice, Fermata represents a dozen English football clubs, including Arsenal FC, Manchester City, Liverpool F.C., and Tottenham HotspurWith a growing roster of top clubs, Fermata continues to further its efforts to bring a collection of global football properties to the North American marketplace.


About Arsenal Football Club

Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability.  Arsenal Football Club was founded in 1886 in Woolwich, south London, before moving to Highbury in north London in 1913.  Arsenal has an impressive roll of honour: English League Champions 13 times, FA Cup winners a record 12 times, League Cup winners twice and European Cup Winners’ Cup (1994) and European Fairs Cup (1970) winners once.  In addition, Arsenal Ladies are the most successful English club in women’s football.  Arsenal’s manager since 1996 has been Frenchman Arsène Wenger.  Wenger is Arsenal Football Club’s most successful manager. His honours include three League titles, six FA Cups and four Charity/Community Shields, including two League and Cup ‘doubles’ in 1998 and 2002.


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About Fermata Partners

Based in Atlanta, Fermata Partners is a specialized consumer products licensing agency focused on colleges and universities, global football clubs and iconic sport and lifestyle brands. Representing more than $2 billion in annual retail sales, the firm has assembled a diverse team with deep experience in the collegiate licensing industry as well as licensing for other sports and lifestyle brands.  Fermata Partners was acquired by CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), in April 2015.


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For more information, contact:

Scott Bouyack, Fermata Partners, or 404-996-1965


The Arsenal Crest can be downloaded at the following link (photo credit: Arsenal Football Club):



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