ARTiSTORY Reveals First Creatives to a Global Audience
ARTiSTORY has revealed the 2022 global arts and cultural trends and themes to licensees, retailers and DTC brands across the world. The online global event on 13 September, and in person event in Shanghai, China, on 15 September introduced ARTiSTORY’s unique “Artefacts to Merchandise” business model as well as original design assets inspired by the world-class collections of ARTiSTORY’s partners: The Brooklyn Museum, New York, The National Gallery, London; The Museum of Fine Arts, Boston; The National Palace Museum, Taipei; and Dunhuang.
ARTiSTORY’s global creative team presented on-trend themes and artwork for 2022 and beyond. Prints and patterns inspired by the world’s great art masters and art movements included the ukiyo-e prints by the master of woodblock printing, Hokusai; the exquisite brushwork of Chinese landscape paintings; the aura of impressionist paintings; Mucha’s beautiful Art Nouveau illustrations; the vibrant modernist artists of the Jazz Age; and designs reflecting the breathtaking artwork of the Mogao Caves on the Silk Road.
Licensees are invited to work with ARTiSTORY to bring these creative assets to life across multiple product categories. Licensees will receive a full spectrum of IP assets including artefacts, illustrations, prints & patterns, badges, icons and colour palettes as well as narratives to use for merchandising, marketing, online and offline retailing and immersive experiences, helping retailers and consumer brands engage with a global audience and speed up their market reach in new territories.
ARTiSTORY will be presenting new arts and cultural trends and themes twice a year based on upcoming market trends and drawing inspiration from the vast collections of its museum partners.
“Our creative team has done an excellent job developing the design assets so we we’re really happy that so many so many people could attend the event to get the first look at the designs. We’re thrilled with the feedback from the attendees and looking forward to working with then in 2022 and beyond” said Natasha Dyson, co-founder & licensing director, ARTiSTORY commenting on the global launch.
Yizan He, Founder & CEO, also expressed that “I am excited to see our themes and creatives launched. This marks ARTiSTORY’s new milestone as we build ARTiSTORY as a global art and cultural IP player. We look forward to sailing out on this voyage with our museum partners, global retailers and consumer brands.”
Further information is available on ARTiSTORY’s website artistorybrands.net