Bollywood actor du jour Ayushmaan Khuranna has decided to pick up an undisclosed stake in Helios Lifestyle, the parent company of men’s grooming venture – The Man Company according to the Economic Times

The company which claims to command a 30% share of the grooming market in India, welcomed its new brand ambassador with this teaser of things to come.

“With his support, we are going to double down on our mission to encourage men to bring out the gentleman within them by offering them world-class grooming essentials and empowering them to look and feel their best.” MD Hitesh Dhingra told the ET

From essaying the role of a pre-maturely balding guy in his latest flick Bala to now hanging out with the follicular-ly endowed, he seems to be a “cut” above the rest. What’s your take on this venture? Tell us in the comments.

PS: If you haven’t had a chance to watch his other 2019 release Article 15 yet – you should do so at the earliest! It’s streaming on Netflix